Digital Ready Retailing

Brick &
with
Digitization of Customer’s Decision
Journey

44 Research online & buy

o
prnolid
nuct 17 Visit a store first, and
p
thuerc
nhase
 e  online

51 Research online & visit

p
stuorc
rehatso
32 Research online, visit store to
p row
vie duct, then returnto
 e  purchase

Commerce and E- Customer Relationship Time to

WHYSHOULD RETAILERS commerce are merging is key Market

DIGITAL
GO
Retailers need to be Convenience Delightful customer
present where customers of shopping experiences are driven
are present, which is by technology: MPOS,
Whatdoes going Digital How to go Digital?
mean?
Digital business is the creation of new business designs by
blurring
the digital and physical worlds – Gartner*

Digital spans e- Digit

Commer al Products
processes, ce Becoming
Digital

channels, MCommerc
e
Digit
al DIGITAL PLUMBING
Unified &
customers & core Integrated Data =
Process
Onlin Digit

business e al

Business NewDigital
Physical store is at the center of your strategy & instore
Processesmoving Business
experiencesare the key to Digital Models

Digital means you need to present across channels, ensure

faster time
to market, enhance customer intimacy & instore experience
Choices for going Digital for
Retailers
Online channels can
help drive customers
Traditional
to store
Retailers

Engage customers in-

store

Digital led Store

Seamless transition
centric
strategy from one channel to
another

Customer data helps

with
personalized
Online engagement
retailers
Brick & Click –Digital Retail
Platform:
Get best of Online &
Store

Superior Customer Smart Multi-Channel Next Gen Technology

Seamless | Personal | Cross Future Ready | Best in
Connected Cha n ne lrVaistiiboilnitsy
O p e
Class | Ready to Use
| Flexible Fulfilment | Efficient
Delivery

Win in the New

Economy
B&C Solution Overview

Content 3A B2B & Custome Multi Customer

Manageme Engagement B2C r 360 Channel Experience
nt capability Capability
Brick &
Click
Seamless
Unified commerce Centralized PIM,
Best in class Customer
Central Dashboard enabled Anywhere, catalog, Ordering, Modern
single view of Experience both
with user based Anytime, Any promotion across Payments, Flexible
Customers, online and instore.
Retail digital layout Device all points
interaction
Inventory
Orders
&
Fulfillment &
Efficient Delivery
Multi Format Retail
Environment

solution –
Best of online
Intelligent cart Transformed instore
CrossChannel Visibility Future Ready | Best
& in- store enabling best unified
commerce
experience
recommendation
| Flexible Fulfillment | in Class | Ready to

Key Benefits
Efficient Delivery Use
quick checkout and
retail assistedsales
Brick & Click
Architecture B2B+B2 Mobile In-Store
Shopping Assisted Te
C Digital
Sales le
storefron Assistant
t Content Management System
(Scalable | Ready to use templates | Intuitive UI | Sophisticated
Features)
Personalization Engine

Digital Marketing &

(Promotions | Loyalty | Recommendations | In-Store Experience)
Advanced Retail

Single View of Customer

(Profile Data | Purchases | Browsing data | Socialdata)
Analytics

CRM
Payments
(Traditional | Credit Card | Wallet | Apple Pay | PayPal)

Retail Operations
Stores Assortments Products Retail Components

Categories Pricing Barcodes Loyalty

Core ERP
(Financial Management | Supply Chain | Human
 Fashion &
Hard Accessories
Goods

Grocerie
s
Consumer Goods
Thank
You