RETAILERS SATISFACTION

WITH THE PRODUCTS OF JAI

BEVERAGES

SUBMITED BY :- AVINASH SHARMA

GUIDE :- MS. DIVYA JAMMWA
Introduction

• The Retailer is a person or firm engaged in commercial purchase and sale. Retailer wants
high marginal gain from manufactures.
• The main objective of dealership is earning profits. Retailer business is different from other
business.
• The peculiar feature of a dealer is dealing with one or
more similar products.
• Retailers earn commission for goods sold from the
manufactures.
• The commission depends upon the value of sales both
cash and credit.
IMPORTANCE OF RETAILERS SATISFACTION

• The retailers is a series of businesses that contributes values not only to products but also the
services they provided.
• Not only the manufactures and wholesalers important but the retailers strives to make
consumer’s lives easier.
• A convenient form of selling quantity-wise .
• Retailers help in advertising of new products.
• Retailers satisfaction is important because they are an important source of information about
consumer habits, taste and need.
COMPANY PROFILE

• PepsiCo. was founded in 1965 and entered India in 1989 and has grown to become one of
the country’s leading food and beverage companies.
• The RKJ Group has carved out a special niche for itself. Their services touch different
aspects of commercial and civilian domains like those of Bottling, Food Chain and
Education. Headed by Mr. R. K. Jaipuria, the group as on today can lay claim to expertise
and leadership in the fields of education, food and beverages.
• The business of the company was started in 1991 with a tie-up with Pepsi Foods Limited to
manufacture and market Pepsi brand of beverages in geographically pre-defined territories in
which brand and technical support was provided by the Principals
RESEARCH MEATHODOLOGY

The data needed for the study is collected from the retailers, through questionnaire. Analysis
and interpretation has been done by using the statistical tools and data presented through tables
and charts. RESEARCH DESIGN

EXPLORATORY DESCRIPTIVE CAUSAL

Exploratory Research
Exploratory research is an important part of any marketing or business strategy. Its focus is on
the discovery of ideas and insights as opposed to collecting statistically accurate data. That is
why exploratory research is best suited as the beginning of your total research plan. It is most
commonly used for further defining company issues, areas for potential growth, alternative
courses of action, and prioritizing areas that require statistical research.
RESEARCH OBJECTIVE

. To study retailers satisfaction towards products and services of Pepsi.

.To study product and services of Jai Beverages.
RESEARCH OBJECTIVE

. To study retailers satisfaction towards products and services of Pepsi.

.To study product and services of Jai Beverages.
RESEARCH SCOPE

• Scope of this project is limited to all the products and services of PEPSI offered by JAI
BEVERAGES PVT. LTD.
• Functional scope of the study is limited to study of retailers problems, complaints and
finding out their level of satisfaction.
SAMPLING METHOD

Probability Sampling Methods

• Probability sampling is a sampling technique in which sample from a larger population are
chosen using a method based on the theory of probability.
• This sampling method considers every member of the population and forms samples on the
basis of a fixed process. For example, in a population of 50 members, each of these members
will have 1/50 chances of being selected to be a part of a sample.
• It gets rid of bias in the population and gives a fair chance to all members to be included in
the sample.
SAMPLE SIZE
The Sample size of this study is 50 Retailers

DATA ANALYSIS TOOLS

Graphical Representation tool such as Pie Charts have
been used for the data analysis.

Questionnaire Design:
This is the most popular tool for the data collection. A questionnaire
contains questions that the researcher wishes to ask his respondents
which is always guided by the objective of the survey.

PERIOD OF STUDY
This study on employee satisfaction was conducted during the period of
forty five Days.
Which product of Pepsi, do you mostly stock and sell in your outlet
NO. OF RETAILERS

Which product of Pepsi, do you

SOFT DRINK NO. OF %
mostly stock and sell in your outlet
BRANDS RETAILERS
50

45 (OUT OF 50)
PEPSI 50 100%
COKE 45 90%
PARLE 3 6%
OTHER 2 4%
3

2
PEPSI CO K E P A RL E OT HE R

Interpretation:-
100% of retailers stock Pepsi.
90% of retailers stock Coke.
3% of retailers stock Parle drinks.
And remaining %retailers maintain stock of other soft drinks.
Inference:
-From the above bar graph the researcher found that sale of Pepsi soft drink products is higher than other soft drinks .
 ARE YOUSATISFIED WITH THE SERVICES RENDERED BY JAI BEVERAGES
SALES MAN

ARE YOU SATISFIED WITH THE SERVICES

RENDERED BY JAI BEVERAGES SALES MAN Satisfaction HighlyS Satisfie Neutra Dissatisfie Highly
35 Level atisfied d l d dissatisfie
30 d
25
20
15
10 NO. OF 8 30 4 6 2
Axis Title 5
0
Retailers
IE
D
IE
D
RAL IE
D
IE
D
F F F F
TI
S
TI
S UT TI
S
TI
S
SA SA NE A A
SS S
HLY DI HLY
G G
HI HI % 16% 60% 8% 12% 4%

Interpretation:-
16% retailers were highly satisfied with the services rendered by Pepsi sales man.
60% were satisfied and 12% were not satisfied with the sales man of Pepsi.
4% were highly dissatisfied with the services rendered by pepsi sales man
Inference:-
It was found that most of the retailers were satisfied with the services provided by the sales man.
Do you receive the ordered goods on right time and in right amount

Do you receive the ordered goods on right time and Time Period Always Sometime Never
in right amount
40 No. of Retailers 38 10 2
35
30
NO. OF RETAILERS

25
% 76% 20% 4%
20
15
10
5
0
ALWAYS SOMETIME NEVER

Interpretation:-
Out of 50 retailers-
76% retailers received the ordered goods on time.
20% retailers sometimes received on time and 4% retailers never received on time.
Inference:-
So the researcher observed that Pepsi provided goods on right time and in right quantity as it is mention in the
above chart.
What is the frequency of visit by Pepsi salesman to your outlet

What is the frequency of visit by Pepsi salesman to Frequency Dail Alternativ Weekl Fortnightly Neve
your outlet Of Visiting y e Days y r
30
25
20
15 No. of 11 4 5 2
NO. OF RETAILERS

10
5 Retailers 28
0
IL
Y YS Y Y R
A DA EKL HTL EVE % 22% 8% 10% 4%
D E G N
ES W NI 56
TIV RT
R NA FO %
LTE
A

Interpretation:-
Out of 50 retailers-
56% of retailers responded that Pepsi sales man visits on daily basis.
22% retailers responded that Pepsi sales man visits on alternative days.
Weekly visits for 8% retailers and fortnightly visits for 10% retailers.
4% retailers responded that sales man never visits at store.
Inference:-From this question it was observed that the Pepsi sales man visited the store more on daily basis which is followed by
alternative days visits.
Are you satisfied with information provided by Pepsi salesman regarding new schemes and discounts

Are you satisfied with information provided by Pepsi Satisfaction Highly Satisfied Netural Dissatisfied Highly
salesman regarding new schemes and discounts
Level Satisfied Dissatisfied
20
16
12
NO. OF RETAILERS

8
4
No. of 19 14 5 11 1
0
L Retailers
ED ED RA ED ED
SFI SFI T SFI SFI
TI TI U
AT
I
AT
I
SA SA NE S S
S S
HLY DI DI
G LY % 38% 28% 10% 22% 2%
HI GH
HI

.Interpretation:-
Out of 50 retailers-
38% retailers were highly satisfied with the information provided by the sales man regarding to new schemes and discounts.
28% were satisfied and 22% were dissatisfied with the sales man.
2% were highly dissatisfied.
Inference:-From this question the researcher found that the retailers were highly satisfied with the information provided regarding
to new schemes and discounts by Jai Beverages sales man.
Are you satisfied with the credit facility given by Jai beverages
Satisfaction Highly Satisfied Netural Dissatisfi Highly
Are you satisfied with the credit facility given by jai
Level Satisfied ed dissatisfi
beverages
ed
30
25
20
No. of 6 13 4 24 3
15
NO. OF RETAILERS

Retailers
10
5
0
% 12% 26% 8% 48% 6%
D D L D D
FIE FIE RA FIE FIE
S S T IS IS
TI TI U
AT AT
SA SA NE S S
S S
HL
Y DI DI
G LY
HI GH
HI

Interpretation:-
Out of 50 retailers
12% retailers were dissatisfied with the credit facilities provided by jai beverages.
26% retailers were satisfied with credit facilities.
48% were highly satisfied and 6% retailers were highly dissatisfied with credit facilities of jai beverages
Inference:-
From this question the researcher found that more no. of retailers were dissatisfied with the credit facilities given by jai beverages.
ARE YOU SATISFIED WITH THE DISPLAY AND SEASONAL SCHEMES OF JAI BEVERAGES
a
Satisfactio Highly Satisfie Netural Dissatis Highly
Are you satisfied with the display and seasonal
n Level Satisfie d fied dissatisf
schemes of Jai Beverages
d ied
30
25
20
15
10
NO. OF RETAILERS

5 No. of 8 24 5 10 3
0
Retailers

% 16% 48% 10% 20% 6%

Interpretation:-
Out of 50 retailers
48% retailers were satisfied with the display and seasonal schemes of Jai Beverages.
20% retailers were dissatisfied with the display and seasonal schemes of Jai Beverages.
16% were highly satisfied and 6% were highly dissatisfied with the Jai Beverages display and seasonal schemes.
Inference:-
From the above question the researcher observed that more no. of the retailers were satisfied with the display and seasonal schemes
provided by jai Beverages which is followed by dissatisfied retailers.
How do you rate stock delivery of Jai Beverages products and services
How do you rate stock delivery of Jai Beverages Satisfaction Highly Satisfied Netural Dissatisfie Highly
products and services Level satisfied d Dissatisfie
25
d
20
15
NO. OF RETAILERS

10
Stock 14 23 6 4 3
5
0 Delivery
ED ED AL ED ED
FI FI R FI FI
TI
D
TI
S UT IS IS
SA SA NE SAT SAT % 28% 46% 12% 8% 6%
S S
Y DI DI
GHL Y
HI GHL
HI

Interpretation:-
Out of 50 retailers
28% retailers were highly satisfied with stock delivery, 46% retailers were satisfied with stock delivery, 8$ retailers were
dissatisfied with stock delivery, 6% retailers were highly dissatisfied with stock delivery..
Inference:-From the above graph the researcher found that more no. of retailers was highly satisfied with the schemes and
offers given by Jai Beverages. The retailers were satisfied in Stock delivery, Emergency order and Availability of packs of
Pepsi products and services.
ARE YOU SATISFIED WITH THE DISTRIBUTION NETWORK OF JAI BEVERAGES

Satisfaction Highly Satisfie Netural Dissatis Highly

Are you staisfied with the distribution network of Jai Level satisfied d fied Dissati
Beverages sfied
30
25
20
15
NO. OF RETAIERS

10
5
No. of 5 24 5 11 5
0 Retailers
IE
D
IE
D
RAL IE
D
IE
D
F F F F
TI
S
TI
S UT IS IS
SA SA NE AT AT
SS SS % 10% 48% 10% 22% 10%
HL
Y DI DI
G Y
HI GHL
HI

Interpretation:-
Out of 50 retailers-
48% retailers were satisfied with the distribution network of Jai Beverges.
22% retailers were dissatisfied and 10% retailers were highly satisfied with distribution network of Jai
Beverages.
10% retailers were highly dissatisfied with the distribution network of Jai Beverages.
10% retailers responded that they can’t say.
Inference:-From this question it was observed that more no. of retailers was satisfied with the distribution
network of Jai Beverages which is followed by dissatisfied retailers.
 Which brand of soft drinks you sell more

Which brand of soft drinks you sell more Brand of Soft Pepsi Coke Parle Others
drinks
30

25
No. of Retailers 25 18 6 3
NO. OF RETAILERS

20

15

10 % 50% 36% 8% 6%

0
PEPSI COKE PARLE OTHER

Interpretation:-
Out of 50 retailers-
50% retailers were sold pepsi drinks
36% retailers were sold coke drinks
8% retailers were sold Parle drinks
6% retailers were sold others drinks
Inference:-
From this question it was observed that more no. of retailers were sold more pepsi drinks
How long are you dealing with Jai Beverages product
How long are you dealing with Jai Beverages TIME IN 1-3 4- 8-10 11-13 Above
product DEALER years 7years years years 13 years
30 SHIP

25

20
NO. OF 2 5 8 9 26
Time Period

15 RETAILE
10 RS

5
% 4% 10% 16% 18% 52%
0
1-3 years 4-7 years 8-10 years 11-13 years Above 13 years

Interpretation
Out of 50 Retailers
4% Retailer dealing with Jai Beverages From 1-3 years
10% Retailer dealing with Jai Beverages From 1-3 years
16% Retailer dealing with Jai Beverages From 1-3 years
18% Retailer dealing with Jai Beverages From 1-3 years
52% Retailer dealing with Jai Beverages From 1-3 years
Inference:-From this question it was observed that more no. of retailers were dealing with pepsi from no. of years
What do you feel about the quality of Jai Beverages products
What do you feel about the quality of Jai Beverages
Quality Highly Satisfie Neutral Dissatisf Highly
products
of Satisfie d ied Dissatisf
25
Product d ied

20 s
Quality of Products

15
No.of 20 15 12 2 1
10 Retailer
s
5

0 % 40% 30% 24% 4% 2%

Highly Satisfied Satisfied Netural Dissatisfied Highly Dissatisfied

Interpretation
Out of 50 retailers
40% of retailers were Highly Satisfied
30% of retailers were Satisfied
24% of retailers were Neutral
4% of retailers were Dissatisfied
2% of retailers were Highly Dissatisfied
Inference
From this question it was observed that maximum no. of retailer were highly satisfied with the quality of products
What promotional activity do you prefer of Jai Beverages products

What promotional activity do you prefer of Jai

Beverages products Promoti Discoun Gift price Coupon Others
20 onal t
18 Activity
16
Promotional Activity

14
12
No. of 19 11 15 5 0
10
8 Retailer
6 s
4
2 % 38% 22% 30% 10% 0%
0
Discount Gifts Price Coupon Other

Interpretation
out of 50 retailers
38% of retailers promotes Discounts
22% of retailers promotes Gifts
30% of retailers promotes Price
10% of retailers promotes Coupon
Inference
From above question it was observe that maximum no. of retailer promotes Discounts then Price then Gifts and then coupon.
Are you satisfied with the Packaging of jai Beverages product

Are you satisfied with the Packaging of jai Packagi Highly Satisfied Neutral Dissatisfi Highly
Beverages product ng Satisfied ed Dissatisfi
30 ed

25
No.of 26 16 5 3 0
Satisfied with Packaging

20 Retailers
15

10
% 52% 32% 10% 6%
5

0
Highly Satisfied Satisfied Netural Dissatisfied Highly Dissatisfied

Interpretation
Out of 50 Retailers
52% of retailers were Highly Satisfied with the Packaging
32% of retailers were Satisfied with the Packaging
10% of retailers were Neutral with the Packaging
3% of retailers were Highly Dissatisfied with the Packaging
Inference
From above question it was observed that maximum no. of retailers were satisfied with the packaging.
REVIEW OF LITRETURE

• S.P.KARUPPASAMY PANDIAN(3 March 2013)

Retailers are the important marketing channels paving way to better customer relationship.
Retailers play important role in increasing company’s profit and product preference.
• Dr. G. Kalaiamuthan(5 August 2006 )
From the study it can be concluded that the over all satisfaction for Pepsi product in good Pepsi
Product stands best a quality also. Retailers are satisfied about the price, quality, channel of
distribution, dealer sales support etc.
• By Parmodkumar(2 january 2009)

Retailers of PepsiCo`s products are satisfy in terms of delivery of goods, profit margin and
relationship building from salesmen and vice-versa. I also found in this study mostly retailers
like to purchase Mountain Dew as compare to pepsi that shows demand of Mountain Dew in the
market as compare to the other products of pepsi .
FINDING & RESULTS
It was observed that sale of Pepsi soft drink products is higher than other soft drinks.

It was observed that the pack of 300 ml. was more stored and sold by the retailers which is followed by pack of 2 liters.

It was found that most of the retailers were satisfied with the services provided by the sales man.

The researcher observed that Pepsi provided goods on right time and in right quantity as it is mention in the above chart.

It was observed that the Pepsi sales man visited the store more on daily basis which is followed by alternative days visits

The researcher found that the retailers were highly satisfied with the information provided regarding to new schemes and discounts by Jai Beverages sales man.

The researcher found that more no. of retailers were dissatisfied with the credit facilities given by jai beverages.

The researcher observed that more no. of the retailers were satisfied with the display and seasonal schemes provided by jai Beverages which is followed by dissatisfied
retailers.

The researcher observed that more no. of the retailers were satisfied with the display and seasonal schemes provided by jai Beverages which is followed by dissatisfied
retailers.

It was observed that more no. of retailers was satisfied with the distribution network of Jai Beverages which is followed by dissatisfied retailers.

It was observed that more no. of retailers were sold more pepsi drinks

It was observed that more no. of retailers were dealing with pepsi from no. of years

It was observed that maximum no. of retailer were highly satisfied with the /quality of products

It was observe that maximum no. of retailer promotes Discounts other then Price, Gifts and coupon.

It was observed that maximum no. of retailers were satisfied with the packaging
CONCLUSION

•From the first objective it concludes that most of retailers had daily visits of sales man at store
where as few retailers were just satisfied with the sales person of Pepsi.
•The analysis of satisfaction level of retailers towards new schemes and discounts i.e. less no. of
retailers were highly satisfied with the same. The researcher also found that most of retailers
dissatisfied with the credit facilities. The retailers were also satisfied with the display seasonal
schemes of Pepsi.
•It is concluded that the retailers were satisfied with the stock delivery and emergency order to
some extent. It was also found that more than few of retailers were satisfied with the distribution
network of Pepsi where as most of retailers were fully satisfied with meetings organized by the
company
SUGGESTION

• A healthy relationship should be developed by the company executive with the retailers. 
• Delivery of goods should be increased in number for proper catering in the entire area of Jodhpur Central region
effectively and efficiently.
• The company should supply its glow sign board, banners etc.as an advertisement media to the retailers of few areas,
which will as usual for satisfaction of retailers.
• The commitment of schemes should be carried out on or before the scheduled time.
• Credit facilities should be provided to retailers to satisfy their needs regarding payment.
• The Company should be regular to its products so as for proper availability at each and every retail outlets.
Otherwise it may lose its consumer and prospects. Thus distorting the image of the company.
• Distributor and retail outlets feedback should be taken time to time so as to trace the actual existing problem related
to there and the market.
• The meetings should be organized time to time by the company for the retailers.
• The visits of the sales man should be increases at retail outlets for knowing the response about availability of soft
drinks.
LIMITATION OF STUDY

• The finding of the study may not be applicable to other places except JAMMU.
• The respondents were too busy to give exact answer to all questions.
• There is chance of under estimation of sales and income as it is the nature of human beings.
• There are chances of sampling error.
• Chances of biased data collections to respondents
 MEAN TABLE
NO. OF RESPONDANTS=50

QUESTIONS Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15

RESPONDANT 5 2.38 3.72 2.72 4.16 3.78 2.9 3.48 3.82 3.24 3.2 1.96 4.02 3.88 4.3
AVERAGE

OVERALL:-3.504
Thank you