SME990: Value-Based Marketing

Introduction
W1L1S1
Agenda
◎ Introductions
◎ Course Overview
◎ The Learning Platform
◎ Q & A’s
The Instructor
Dr Ahmed Mourady
◎ PhD from Sheffield Hallam University in Computer Science
◎ Teacher in AAST since 1997
◎ Visiting Teacher in various Egyptian Universities
◎ E-learning Consultant in UNDP, USAID, EBRD
◎ Founder & CEO of Scitecs for Integrated Solutions since 2010
◎ C0-Founder of Saheel Group for Business Development in KSA
◎ 20+ years of experience in Digital Marketing, E-commerce and

E-learning
 The Learners
1. Who are you?
2. Where do you work?
3. What do you expect from this
course ?
4. What is your Motivation to learn?
Syllabus
Sessions Structure
Time Lecture Description
10:00 – 11:00 Session 1
11:00 – 11:15 Tea Break
11:15 – 12:15 Lecture 1 Session 2
12:15 – 12:30 Coffee Break
12:30 – 13:30 Session 3
13:30 – 14:00 Refreshments
14:00 – 15:00 Session 1
15:00 – 15:15 Tea Break
15:15 – 16:15 Lecture 2 Session 2
16:15 – 16:30 Coffee Break
16:30 – 18:00 Session 3
Grading

Date Descriptioin Grade

30/01/2021 Mid Term Exam 30%
20/02/2021 Online Activities 20%
27/02/2021 Final Presentaion 40%
27/02/2021 Attendance &Participation 10%
Total 100%
The Learning Platform
?Q&A’s
Thank you