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Strategies in Action: Strategic Management: Concepts & Cases 13 Edition Fred David
Strategies in Action: Strategic Management: Concepts & Cases 13 Edition Fred David
Strategies in Action: Strategic Management: Concepts & Cases 13 Edition Fred David
Strategies in Action
Strategic Management:
Concepts & Cases
13th Edition
Fred David
Ch 5 -1
Ch 5 -2
Long Term Objectives
Quantitative Challenging
Measurable Hierarchical
Realistic Obtainable
Understandable Congruent
Ch 5 -3
Ch 5 -4
Financial vs. Strategic Objectives
Financial Objectives
Growth in revenues
Growth in earnings
Higher dividends
Larger profit margins
Greater ROI
Higher earnings per share
Rising stock price
Improved cash flow
Ch 5 -5
The Balanced Scorecard
Ch 5 -7
Levels of Strategies –
Small Company
Ch 5 -8
Types of Strategies
Forward
Integration
Vertical Backward
Integration Integration
Strategies
Ch 5 -9
Vertical Integration Strategies
Forward Gaining ownership or increased
Integration control over distributors or retailers
Ch 5 -10
Types of Strategies
Market
Penetration
Intensive Market
Strategies Development
Product
Development
Ch 5 -11
Intensive Strategies
Seeking increased market share for
Market present products or services in
Penetration present markets through greater
marketing efforts
Ch 5 -12
Types of Strategies
Related
Diversification
Diversification
Strategies
Unrelated
Diversification
Ch 5 -13
Diversification Strategies
Unrelated
Adding new, unrelated products or
Diversification services
Ch 5 -14
Types of Strategies
Retrenchment
Defensive Divestiture
Strategies
Liquidation
Ch 5 -15
Defensive Strategies
Regrouping through cost and asset
Retrenchment reduction to reverse declining sales
and profit
Ch 5 -16
Porter’s Five Generic Strategies
Type 3 Differentiation
Ch 5 -17