JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY

KAKINADA

SCHOOL OF MANAGEMENT STUDIES

STRATEGIC MANAGEMENT
SWOT ANALYSIS & APPLICATION
Presented by
V VINAY CHANDRA
19021E0065
 SWOT
• SWOT analysis is a simple and useful framework for analyzing the
Strength, weaknesses, opportunities, and threats of an enterprise.
• It helps them to build a strategy on what they do the best and to
address what they are lacking to reduce the risks in the future.
• SWOT analysis is employed to start a strategy formulation,
understanding the nature of the competitors, and insight into a
coherent competitive position.
• STRENGTHS : There are several attributes of a business that makes
them stand out from the other competitors in the market. These
elements are the strengths of an organization.
• A strong brand.
• Strong distribution network.
• Good reputation among customers, etc.
• WEAKNESSES : The factors that need to be corrected or the need to
perform better to compete in the market are known as the weaknesses.
• Lack of capital.
• Weak supply chain.
• The higher level of debt.
• OPPORTUNITIES :They usually arise from situations outside
your organization. They might arise as developments in the market
you serve, or in the technology you use. Being able to spot and
exploit opportunities can make a huge difference to your
organization's ability to compete and take the lead in your market.

• THREATS :Threats include anything that can negatively affect

your business from the outside, such as supply chain problems,
shifts in market requirements
 APPLICATION
• SWOT analysis is implemented in any situation related to decision
making when the desired objective is defined. It can also be used in
preventive management of the crisis or the planning of any pre-crisis
circumstances.
• The role of SWOT analysis in corporate planning is:
• Setting the required objectives about what the organization is going to do
• Scanning of the environmental factors
• Complete analysis of the existing strategies
• Development of revised or new strategies
THANK YOU