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Product, Services, and Brands: Building Customer Value: Chapter 8 - Slide 1
Product, Services, and Brands: Building Customer Value: Chapter 8 - Slide 1
Chapter 8 - slide 1
Products, Services, and
Branding Strategy
Topic Outline
• What Is a Product?
• Product and Services Decisions
• Branding Strategy: Building
Strong Brands
• Services Marketing
• Manufacturer’s brand
• Private brand
• Licensed brand
• Co-brand
• Government
• Private not-for-profit organizations
• Business services