JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY

KAKINADA

SCHOOL OF MANAGEMENT STUDIES

MARKETING MANAGEMENT
COMMUNICATION PROCESS
Presented by
V VINAY CHANDRA
19021E0065
 MARKETING COMMUNICATION
• Marketing communications refer to the strategy used by a company
or individual to reach their target market through various types of
communication.
• Marketing communication includes advertising, direct marketing,
branding, packaging, sales presentations, trade show appearances
etc.
MARKETING COMMUNICATION OBJECTIVES
• Marketing communication objectives are long-term goals where
marketing campaigns are intended to drive up the value of your
brand over time.
• To increase awareness.
• To change attitudes.
• To influence purchase intent.
• To stimulate trail purchase.
 MARKETING COMMUNICATION PROCESS
• Main components in marketing communication process:
• Context
• Sender/encoder
• Message
• Medium
• Recipient/decoder
• Feedback
COMMUNICATION PROCESS DIAGRAM
THANK YOU