COMMUNICATION

AND
GLOBALIZATION
Ma. Elaine P. Trinidad
What is Globalization?
 Global Communication Definition
◦ At its root, global communication can be defined
just as any communication can: a message is sent
from one person or group to another anywhere in
the world.,
◦ It describes the way countries and people of the
world interact and integrate. Many things have
become globalized as people come into contact.
 The Impact of
Globalization on
Communication
Virtual Interaction
Globalization has introduced virtual communication and collaboration
as a major part of workplace dynamics. Modern entrepreneurs need
to understand the strengths and limitations of different
communications media, and how to use each medium to maximum
effect.
◦ For example, communicating via email to distant team members
requires a certain etiquette and nuance not necessarily required in
face-to-face interactions. Holding virtual meetings requires a similar
change in approach, and people who are unaccustomed to
communicating in groups in virtual settings can find themselves
lost, confused or unable to share their input. When choosing a
communication skills training program, look for courses that
address the challenges of virtual interactions.
Cultural Awareness in Speech
The need for cultural awareness is a major impact of
globalization on the required skillset of effective
communicators, resulting in the evolution of communication
skills development programs. Modern entrepreneurs and
employees need the ability to catch subtle nuances of people's
manner of speech when communicating across cultures. Even
when two people are speaking the same language, cultural
differences can affect vocabulary, colloquial expressions, voice
tone and taboo topics.
Cultural Awareness in Body
Language
Awareness of cultural differences in bod
language can be just as important as the nuance
of speech. Modern training programs teac
students to understand acceptable speakin
distances, conflict styles, eye contact an
posture in different cultures, accepting that th
physical expressions of their own culture are no
universally accepted. Look for training program
that address these differences to prepare you fo
face-to-face meetings with foreign supplier
 Time Differences
The advent of global collaboration introduces another new
dynamic to communication skills - the need to
communicate and share information with people across
several time zones. When people collaborate with others
on the other side of the globe, their counterparts are
usually at home asleep while they themselves are at work.
Today's communication skills development programs
should address the nuances of overcoming this challenge
by teaching people to understand the information needs of
their colleagues, according to the communication styles of
different countries or cultures. Being able to effectively
share information between shifts can make or break the
productivity of a geographically dispersed team, making
The Effects
of Globalization
on Global Communication
 Increased Business Opportunities

Many companies today hire employees that are located

in other countries. Using communication vehicles such as
video calling make it simple to converse with colleagues
across the globe, almost making it feel as if they are in the
same room. Technology also makes it easier to connect
with suppliers and customers all over the world, and to
streamline those relationship through improves ordering,
shipment tracking and so on. With this kind of
communication technology, many businesses are able to
take advantage of opportunities in different countries or
cities, improving the economic outlook on a global level.
Fewer Cultural Barriers
◦ Many people perceive culture to be the root of communication challenges.
When people from two different cultures try to exchange information, the way
they speak, their body language or their mannerisms can be interpreted
differently by the other person. The way people approach problems and how
they participate in communities is all influenced by culture.
◦ Globalization has made it possible, for example, for someone in Japan to
understand how someone in the U.S. goes about their day. With television and
movies, cultural barriers are becoming less prevalent. Being able to
communicate effectively and frequently with colleagues or friends across the
planet helps people understand each other’s cultures a little better.
 Creation of a Global Village
You’ve likely heard of the phrase "global village," coined by
theorist Marshall McLuhan. Affected both by globalization and
global communication, the global village is created when distance
and isolation no longer matter because people are connected by
technology. Wide-spread telephone and internet access have been
life-changing for many people across the world, especially those in
developing countries. Many are now enrolling in universities across
the world without having to leave their desk chair. Virtual assistant
jobs are becoming commonplace, where employees from
developing countries work with companies in North America or
Europe, providing administrative support and other business
services that can easily be conducted over the phone or via the
internet.
Globalization and global
communication have made it
easier to see people on the other
side of the world as a neighbor,
instead of a stranger from a
faraway land. There is so much
knowledge about other countries
and cultures available online, that
it’s no longer a complete mystery.