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  • Lecture #14 Topic: New Product Development Part-Ii

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    faisal waleed
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    Lecture 14

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    2 views11 pages

    Lecture #14 Topic: New Product Development Part-Ii

    Uploaded by

    faisal waleed

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 11

    LECTURE #14

    TOPIC
    NEW PRODUCT
    DEVELOPMENT
    PART-II
    Conjoint Analysis
    The objective is to determine
    what combination of a
    limited number of attributes
    is most preferred by
    respondents.
    The Process
    The basic steps are:

    • Select Features to be
    tested
    • Show Feature combinations
    to potential customers

    • Rank the Combinations


    • Produce utility functions for
    each of the features

    • Incorporate the most


    preferred features
    COMMERCIALIZATION
    • WHEN TO LAUNCH THE
    PRODUCT?
    • WHERE TO LANCH
    THE PRODUCT?
    • TO WHOM TO LANCH
    THE PRODUCT?
    • HOW TO LANCH THE
    PRODUCT?

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