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Reference Slide Lec#25
Reference Slide Lec#25
MANAGEMENT
What is PORTFOLIO
MANAGEMENT?
PORTFOLIO is the
Collection of Products,
Services, or Brands that
are offered for sale by a
company.
Balancing Portfolio is one of
the most crucial jobs of
Marketing Managers.
Marketing Manager’s primary
job is to manage and balance
his/her portfolio.
• B.C.G. Analysis
• Contribution Margin
Analysis
• GE General Electirc Multi
Factorol Analysis
• We can do one thing at a time
• Specialization
B.C.G. Analysis
B.C.G. Analysis
• Willingness to Pay