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ARCK SYSTEMS

Presented by - Group 11
SITUATIONAL ANALYSIS
● Arck Systems was a medium sized enterprise server manufacturer
● Customers used the server to run proprietary software
● Software applications on Arck servers were made by third party
houses
● CEO of Arck Systems envisioned to grow Arck’s software business
● Software market was growing faster than the hardware market
● And gross margins were double that of hardware
● Arck purchased Lux Software, a middleware provider at 50% plus
market cap
● CEO and core members of engineering team of Lux were likely to stay
back with the company as bonus provisions and stock options were
given
● No provisions were made to keep the Lux’s key salespeople
● Bryan Mynor was tasked to manage both the companies’ sales force

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Major Actors

▸ Bryon Mynor ▸ Rob Chatterji


(Exec VP for (Chairman and
Worldwide sales CEO of Arck)
for Arck)

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Major Actors cont.

Evan Hong (CEO of Chris Snyder (EVP


LUX) Sales for LUX)

Sharon Esteves
(Head of US sales of
LUX)

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PROBLEMS
▸ Advantage to average performers not
communicated
▸ Loss of faith in the compensation plan
▸ the differences that may arise among the
employees of the two companies due to a
large difference in compensation
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RECOMMENDATIONS
▸ Communicate the fairness of new plan via
forums
▸ Design Compensation plan to have more
accelerators with a cap on total incentive

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THANKS!
Any questions?

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