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Communicating: Lesson 6
Communicating: Lesson 6
• Functions of Communication
Downward communication
refers to message flow from
Downward higher levels of authority to
lower levels.
TECHNIQUES FOR
COMMUNICATING
Upward communication refers
to messages from persons to
IN ORGANIZATIONS
lower-level positions to Upward
persons in higher positions.
Horizontal communication
refers to messages sent to
Horizontal individuals or groups from one
another of the same
organization level or position.
DOWNWARD COMMUNICATION
Y
O
U