Product Lifecycle

Management

CHINMAYANANDA MISHRA
MFG SC.& ENGG.
7th SEMESTER
04/247
Product Lifecycle Management

 Product Lifecycle Management is a

holistic approach to product design,
manufacture, maintenance, and disposal.
 Defining PLM
 A strategic business approach that applies a
consistent set of business solutions that support
the collaborative creation, management,
dissemination, and use of product definition
information

 Spanning from concept to end of life of a

product or plant
 Integrating people, processes, business systems,
and information
 What PLM is and what PLM is
not
 What PLM is
 A vision or a strategy
 A different way to think and to do
business

 What PLM is not

 A seriesof computer products (islands
of automation)
 A plug-and-play service
Breaking Down the “Silos”

PLM

design manufacturing service

 For simplicity the stages described are shown in a traditional sequential
engineering workflow. The exact order of event and tasks will vary according to the
product and industry in question but the main processes are

 Conceive
 Specification
 Concept design
 Design
 Detailed design
 Validation and analysis (simulation)
 Tool design
 Realize
 Plan manufacturing
 Manufacture
 Build/Assemble
 Test (quality check)
 Service
 Sell and Deliver
 Use
 Maintain and Support
 Dispose
Phases of product lifecycle and corresponding technologies

Phase 1: Conceive Phase 3: Realize

Manufacture,
Imagine,
 Make
 Specify,
Build
 Plan,
 Procure
 Innovate
 Produce
 Sell and Deliver

Phase 2: Design Phase 4: Service

Use, Operate
Describe,
 Maintain
Define,
 Support
 Develop,
 Sustain
 Test,
 Phase-out
 Analyze and Validate
 Retire
 Recycle and Disposal
 Product development processes and methodologies

Concurrent engineering workflow

This is a workflow that instead of working sequentially through the stages a number of
tasks is carried out in parallel.

This does not necessarily reduce the amount of manpower required for a project it does
drastically reduce lead times and thus time to market.

Bottom-up design
Bottom-up design is where the definition of 3D models of a product starts with the
construction of individual components. These are then virtually brought together in sub-
assemblies of more than one level until the full product is digitally defined
Top-down design
Top-down design follows closer the true design process.
This starts with a layout model, often a simple 2D sketch defining basic sizes and some
major defining parameters.
Industrial Design, brings creative ideas to product development. Geometry from this is
associatively copied down to the next level

 Front loading design and workflow

Front loading is taking top-down design to the next stage. The complete control
structure and review structure, as well as downstream data such as drawings, tooling
development and CAM models, are constructed before the product has been defined
The main principle is that a lot of the experimental/investigative work has already
been completed
It can be seen as an analogy to creating a concept car to test new technology for
future products, but in this case the work is directly used for the next product
generation.
 HOW A PRODUCT IS MANAGED…
 PLM and value chain
 Industry trends
 A networked economy
 A customer centered business model

 Position your business in the value chain

 Increasing competition and an increasing focus
on innovation as an element of strategy
 The trend towards globalization of supply and
production
 Benefits already wrung out of manufacturing
and the supply chain
 The need of PLM
 Increasing product variety
 Mass-customization

 Make-to-order rather than make-to-stock

 Shortening time to market

 Internet driven economy and innovation

 Global competition
 A New Business Reality
 Design
 Variety in product features

 Planning
 Better forecast accuracy

 Manufacturing
 Improved product quality

 Service
 Post-sale service and maintenance
 Why PLM ?
 Improve and streamline management
of product information throughout its
lifecycle for the benefit of its
continuous improvement through
knowledge capture and reuse.

 Enable collaboration between all

stakeholders in product realization
chain for the benefit of the suppliers
as well as customer.
 PLM Drivers

 Universal, secure, managed

access and use of product
definition information

 Maintaining the integrity of

product definition and related
information throughout its life
 Key benefit 1
 Reducing the total cost
 Total cost vs. cost of goods sold (COGS)

 COGS: Determined by inventory and sale

 Total cost (TCO): Costs in addition to

COGS, including training, maintenance,
etc..
 Key benefit 2
 Quicker response toward the market
 Collecting and predicting customer preference
 Dell’s direct buy model
 Better integration of information

 Enabling mechanism
 Advanced computer-based analysis
 Push strategy through information technology
 Cross-border collaboration
 Extended enterprise that operates 24-7
 Key benefit 3
 Reuse of business intelligence
 Capture

 Reuse

 Automate

 Explore

 Optimize

 Validate
 CONCLUSION
 The core of PLM is in the creation and central management of all
product data and the technology used to access this information
and knowledge. PLM as a discipline emerged from tools such as
CAD, CAM and PDM, but can be viewed as the integration of these
tools with methods, people and the processes through all stages of a
product’s life. It is not just about software technology but is also a
business strategy.
 The reality is however more complex, people and departments
cannot perform their tasks in isolation and one activity cannot
simply finish and the next activity start. Design is an iterative
process, often designs need to be modified due to manufacturing
constraints or conflicting requirements. Where exactly a customer
order fits into the time line depends on the industry type, whether
the products are for example Build to Order, Engineer to Order, or
Assemble to Order.
References
About PLM. CIMdata.

Evans, Mike. The PLM Debate. Cambashi.

Day, Martin (2002.04.15). What is PLM. Cad Digest.

Hill, Sidney (2006.12.01). A winning strategy. Manufacturing Business Technology.

The "new" Product Lifecycle Management systems. PDMA.

Gould, Lawrence (2002.06.05). Additional ABCs About PLM. Automotive

Design and Production.