CASE ST UD Y :

DE D UCE THE AR C H E T Y PE

SUBMITTED BY :-
ANISHA GAUTAM
MFT, 1ST SEM
 TYPE OF ARCHETYPE: FIXES THAT FAILS
• The company try selling the product by promoting offers of free earphone on mobile phone below Rs10,000/- and free power bank above
Rs10,000/- due to increase in company revenue pressure.
• The profit increases but for short term.
• Some times providing more offers and deals may lead the customer to doubt on the product and which may leave a negative imprint
about the company/brand. This is a very major point since it brings down the company standards.
• Decrease in revenue will result in decrease in profits. Now there are some major point for which it occurs:-
1. Customer’s perception towards the mobile company changes.
2. Ineffective marketing programs.
3. Competition
4. Not being able to keep up with market changes.
Results in which the CEO might fire sales manager like in the above case study.
This may eventually lead the customer to move to different company.
LIST OF KEY VARIABLES

1. Sales
2. Revenue Pressures
3. Deals / Offers
4. Customer’s Perception
CAUSAL LOOPS
 O
CUSTOMER’
PERCEPTI
S MOVING
ON OF
TO OTHER R QUALITY
BRANDS
O

S
PPROMOTI
O SALES B ONS
OFFERED
O
CAUSAL LOOP ANALYSIS
1. Giving out offers frequently will lead to reinforcement of the problem.
2. Also, sales and promotional offers go hand in hand. Until the offer exists, the sales will be high.
 ALSO SOME MORE KEY VARIABLES ARE :-
• Marketing strategy
• Finding creative ways for promoting
• Understanding the customer requirement
• Understanding the competition in the market
• Pricing while keeping the profit margin in mind
• Offering deals keeping the brand standards( not giving away too many things just for sale)
• Proper location
SOLUTION TO THIS CASE :-
• First of all, we need to understand the customers need. To meet the customers requirement the
marketing team should have done a survey or a research before launching the product.
• Understand what is the competitor (other mobile company) providing in order to be in the updated
market standards.
• Provide good services
• Boost up the marketing.
• Run ads and promotions in limited locations and should have let the marketing manager check the
results before spending entire budget.
• Offer discounts to the frequent customers.
• The planning should be in such a way that the product which are sale in the market price should
meet the profit margin in order to increase in revenue.
THANK YOU