WELCOME TO EXPORT

Global MarketDIVISION
& Opportunity Assessment
Prepared By : MUSHFIK MONJUR
 Summary of contents

World Wide Open

Market Status For Market
Segmentation
Power Engineering
Products Road With
Remarkable Pins &
Current Status of
Export Market

ddd

Potential Target
AGENDA Market
World Electricity Consumption
World wide open market
POWER TRANSFORMER market
Power transformer market
distribution Transformer Market
distribution Transformer Market
Instrument transformer market
Supplied & existing market
NIGERIA
PHILIPPINES
YEMEN
VIETNAM
SUDAN
SOUTH KOREA
MALAYSIA
NEPAL
INDIA
Road with remarkable pins
India 33 KV S/S, Dubai Steel
Megatherm Sudan Manufacturing Plant,
Electricals SUDAN
Pvt. Ltd
132 KV CT

Yemen 33/11 KV, 20 MVA Xfr, PEC

YEMEN

11 kV PT. Korea

Malaysia 36 KV, PT
33 KV PT Supply of 21 Nos 110
KV CT
132 KV Mirchaiya Nepal Nigeria
S/S, NEA, NEPAL. Vietnam
Supply of 830 Nos CT & PT, Phillipines
Manila, Phillipines
UPCOMING INTERNATIONAL TRADE SHOWS
SL. NO COUNTRY EXPO DATE
 
01. GERMANY ELTEC NÜRNBERG January 09, January 11, 2019
(Nuremberg) Trade Fair for Electrical and Power Engineering
02. UAE MIDDLE EAST ELECTRICITY March 05-07, 2019
(Dubai) Power & Electricity Exhibition
03. MALAYSIA TENAGA March 19-21, 2019
(Kuala Lumpur) South East Asia's Premier Power & Electrical Industry Show. Expo & Forum
04. ETHIOPIA POWER & ENERGY AFRICA - ETHIOPIA March 21-23. 2019
(Addis Ababa) International Trade Exhibition for the Power and Energy Sector
05. JORDAN JIMEX April 08-11, 2019
(Amman) International Machines & Electro-Mechanical Exhibition. JIMEX is the only event for
machinery, electricity, energy. Renewable energy and water, HVAC & R under one roof
in Jordan

06. RUSSIA ELEKTRO April 15-18, 2019

(Moscow) Russia’s main exhibition for electrical equipment and engineering
07. AUSTRIA POWER DAYS May 13-May 15, 2019
(Salzburg) International Trade Fair for Energy
08. PHILIPPINES POWER & ELECTRICITY WORLD PHILIPPINES May 20-21, 2019
(Manila) Annual Congress of Power Industry Professionals. Power & Electricity World
Philippines is the definitive congress dedicated to investment, development and
partnership for the power, energy and utility industries in the Philippines

09. AZERBAIJAN CASPIAN POWER May 29- may 31, 2019

(Baku) Caspian International Power and Alternative Energy Exhibition
10. SPAIN CIRED June 03-06, 2019
(Madrid) International Conference & Exhibition on Electricity Distribution
11. Brazil FIEE June 23-June27, 2019
(Sao Paolo) International Fair of Electrical Industry, Energy and Automation
12. SRI LANKA LANKAENERGY August, 2019
(Colombo) International Power & Electrical Engineering Show. LANKAENERGY is an International
Trade Show & Conference dedicated to Power Generation, Transmission, Distribution,
Installation & Electrical Engineering in Sri Lanka
TARGET MARKET
Greater
Southern Middle
Africa East Australia
&
Northern
Ocenia East
Africa Centra Asia
l Africa North
East Asia
Western
Africa Eastern
Africa South
East Asia
 MARKET SEGMENTATION

Greater North South

East West North South Central Australia East
Middle East East
Africa Africa Africa Africa East Africa & Ocenia Asia
Asia Asia

1. SUDAN • Inquiry For 11/0.433 KV, 315 kVA Distribution

Transformer
2. SOUTH SUDAN
3. ERITREA • Inquiry For 33 KV & 11 KV Switchgear

4. ETHIOPIA • SF6 Breaker

5. SOMALIA
6. UGANDA
7. KENYA
8. DJIBOUTI
9. RWANDA
10. BURUNDI
11. TANZANIA
 MARKET SEGMENTATION

Greater North South

East West North South Central Australia East
Middle East East
Africa Africa Africa Africa East Africa & Ocenia Asia
Asia Asia

1. NIGERIA • Inquiry For : 15 kVA, 100 kVA, 250 kVA and

350 kVA, 22KV/400V Distribution Transformer.
2. LAGOS
3. TOGO • Energypac Engineering Limited Is the
Qualified Contractor of Transmission
4. BENIN Company of Nigeria.
5. SIERRA LEONE
6. SENEGAL • Inquiry for 11/0.433 KV 50 kVA, 100 kVA, 200
kVA, 300 kVA, 500 kVA, 750 kVA, 1000 kVA
7. GUINEA Transformers.
8. COTE D IVORY
9. BURKINA FASO
10. LIBERIA
11. MAURITANIA
12. MALI
13. CAMEROON
14. GHANA
Target market FOR WEST AFRICA
 The 2 year goal plan for Nigeria & WEST AFRICA
Sales Forecast Probability Forecast Weighted
Opportunity Name Sales Agent Sales Region Sales Type Sales Phase Year Timeline Running Total
Category Amount of Sale Close Forecast
Churchgate developer Equipments Afrosia JV $50,000 Verbal Approval 50% 2018 July 7/1/2018 $25,000 $25,000
limited Afrosia Abuja
Transmission company of
Afrosia Nigeria Equipments Direct sales $50,000 EOI 40% 2018 September 9/1/2018 $20,000 $45,000
Nigeria
Transmission company of
Afrosia Nigeria Project JV $200,000 Written proposal 20% 2018 November 11/1/2018 $40,000 $85,000
Nigeria
PHDC -Disco Afrosia Nigeria-South Equipments Partnership $100,000 Written proposal 50% 2018 December 12/1/2018 $50,000 $135,000
Kano-Disco Afrosia Nigeria -North Equipments Partnership $100,000 Written proposal 50% 2019 january 1/1/2019 $50,000 $185,000
AEDC-Disco Afrosia Nigeria-FCT Equipments Partnership $100,000 Written proposal 50% 2019 February 2/1/2019 $50,000 $235,000
Income Electrix Afrosia Nigeria-East Equipments Direct sales $100,000 Sponsorship 60% 2019 March 3/1/2019 $60,000 $295,000
Monotech Afrosia Nigeria-North Equipments Direct sales $100,000 Sponsorship 50% 2019 April 4/1/2019 $50,000 $345,000
News engineering Afrosia Nigeria Services Afrosia JV $100,000 Verbal Approval 50% 2019 May 5/1/2019 $50,000 $395,000
FCDA Afrosia Nigeria-FCT Project Afrosia JV $200,000 Budget Validated 60% 2019 june 6/1/2019 $120,000 $515,000
Solution
KEDC-Disco Afrosia Nigeria-North Equipments Partnership $200,000 40% 2019 July 7/1/2019 $80,000 $595,000
Proposed
Ghana Electricity conpany Afrosia Agent Ghana Equipments Partnership $200,000 Needs Analysis 20% 2019 August 8/1/2019 $40,000 $635,000
Solution
Ghana Electricity conpany Afrosia Agent Ghana Project Partnership $200,000 30% 2019 October 10/1/2019 $60,000 $695,000
Proposed
Churchgate developer Solution
Afrosia Nigeria Project Afrosia JV $200,000 60% 2019 December 12/1/2019 $120,000 $815,000
limited Proposed
Kosmos energy limited Afrosia Agent Benin Equipments Partnership $50,000 Written Proposal 50% 2020 january 1/1/2020 $25,000 $840,000
Nigelec Afrosia Agent Niger republic Equipments Partnership $50,000 Written proposal 50% 2020 March 3/1/2020 $25,000 $865,000
Solution
EDC Afrosia Agent Cameroon Equipments Partnership $50,000 20% 2020 May 5/1/2020 $10,000 $875,000
Proposed
Solution
Private sales Afrosia Nigeria Equipments Afrosia $300,000 60% 2020 July 7/1/2020 $180,000 $1,055,000
Proposed
Total $2,350,000 $1,055,000
 MARKET SEGMENTATION

Greater North South

East West South North Central Australia East
Middle & East East
Africa Africa Africa Africa East Africa Oceania Asia
Asia Asia

1. SOUTH AFRICA • South Africa – 11kV, 33kV, 110kV, 132kV and

some places 230kV
2. LESOTHO
• Demand for Dry Type CRT, Pole mounted
3. SWAZILAND Transformer
4. ZIMBABWE
• Interested to work as Agent for Energypac
5. ZAMBIA Engineering Ltd.
6. NAMIBIA • Interested in Advertising, Sales, Promotion.
7. BOTSWANA
• They want to travel other African Countries
and we need to pay
 MARKET SEGMENTATION

Greater North South

East West South North Central Australia East
Middle & East East
Africa Africa Africa Africa Africa East Oceania Asia
Asia Asia

1. ALGERIA

???
2. LIBYA
3. EGYPT
4. MOROCCO
5. TUNISIA
 MARKET SEGMENTATION

Greater Australia North South

East West North South Central East
Middle & East East
Africa Africa Africa Africa Africa East Oceania Asia
Asia Asia

1. ZAIRE
2.
3.
4.
CONGO
GABON
CAMEROON
???
5. CENTRAL AFRICAN REPUBLIC
 MARKET SEGMENTATION

Greater North South

East West North South Central Australia East
Middle & East East
Africa Africa Africa Africa Africa Oceania Asia
East Asia Asia

• YEMEN
• Contact person : Mojeeb Al hazmy
1. IRAN
2. IRAQ • Supplied 33/11 KV, 5 MVA Xfr

3. OMAN • Supplied 33/11 KV, 7.5 MVA Xfr

4. YEMEN • Supplied 33/11 KV, 10 MVA Xfr

5. U.A.E • Supplied 33/11 KV, 20 MVA Xfr

6. LEBANON • Participated more than 12 International tenders.
7. PALESTINE
8. BAHRAIN
9. SAUDI ARABIA
10. SYRIA
11. QATAR
 MAJOR PLAYERS IN GCC
 • ABB Ltd.
 • AL Jizzi Transformers And Switchgears Co. LLC
 • Emirates Transformer & Switchgear Ltd.
 • Federal Power Transformers LLC
 • General Electric Company
 • Hyundai Electric & Energy Systems Co. Ltd.
 • Intact Controls Transformer Industries LLC
 • Siemens AG
 • The Saudi Transformers Company Ltd.
 • Toshiba Corporation
 • United Transformers Electric Company
 MARKET SEGMENTATION

Greater Australia North South

Australia West North South Central East
Middle & East East
& Ocenia Africa Africa Africa Africa East Asia
Oceania Asia Asia

1. AUSTRALIA
2. NEW ZEALAND
3. FIJI
4. PAPUA NEW GUNEA
5. VANUATU
6. KIRIBATI
 ANSI vs IEC Australia
&
Oceania

- The test report provided were performed following the IEEE C57.13-2008 standard
requirements. We need our VT’s to be tested as per IEC60044-02 standards which requires for

01 each VT to pass all tests. Looking at the report attached it seems that different VT’s were used
for different tests which is not in accordance with the IEC60044-02 standards. Have you tested
your VT’s to IEC60044-02 standards? –We have followed ANSI ( American National Standard
Institute) /IEEE C57.13-2008. This is equal to IEC standard. For you reference, I am going to
represent a short comparison between ANSI and IEC here.
System Voltage ANSI IEC
11 KV for High Voltage 34 28
Impulse for 11 KV 110 70
33 KV High Voltage 70 70
Impulse for 33 KV 200 170

Could you please clarify the point ( each VT is required to pass all the test ) ??? Usually we have
conducted type test for 34.5 KV, 15 KV.
 ANSI vs IEC Australia
&
Oceania

- The test report does not have clear descriptions at wet PF test. There is no condition setup
02 detail for water spaying.---- As per ANSI standard, we have conducted the Wet PF test. We have
simply followed their standard procedure.

03 - In order to have all technical information about the VT’s offered by EnergyPac can you please
advise if you have completed any Salt Fog test, Artificial Pollution test or Environmental
Temperature Test’s? –These are special test and not mandatory tests for TYPE TEST.
 MARKET SEGMENTATION

East Greater North South

West North South Central Australia East
Africa
Middle & East East
Africa Africa Africa Africa East Oceania Asia
Asia Asia

1. China
2. Japan
3. Russia
4. Mongolia
5. Taiwan
 MARKET SEGMENTATION

Greater North South

East West North South Central Australia East
Middle & East East
Africa Africa Africa Africa Africa East Oceania Asia
Asia Asia

1. MYANMAR
2. THAILAND
3. MALAYSIA
4. INDONESIA
5. PHILIPPINES
6. CAMBODIA
7. LAOS
8. VIETNAM
9. BRUNEI
 Opportunity Assessment : malaysia
MTM
Started : 1977 73% of TNB

11 KV
Foreign
RWT Manufacturers
Started : 1993 JV of EPE & Wilson, Australia 500 Stringent
33 KV Specification
KV
MTM
AMSGB
Started : 1994 49% Ownership SGB, Germany 275 132
KV KV Market Size

ZSB MTM
JV of Gov’t & SIEMENS Germany 275 KV, 220 MVA

SESCO Efacec
51% SESCO Utility & 49% Efacec Portugal Started : 1999 Major Challenges
STM
JV between Local & Taiwanese Company Started : 1995
 MARKET SEGMENTATION

Greater Australia North South

East West North South Central East
Middle & East East
Africa Africa Africa Africa Africa East Oceania Asia
Asia Asia

1. CHINA
2. MONGOLIA
3. NORTH KOREA
4. SOUTH KOREA
5. HONG KONG
6. MACAU
7. TAIWAN
8. JAPAN
9. INDIA
10. PAKISTAN
11. SRI LANKA
12. AFGHANISTAN
 Sales Target & Filling the funnel

Inbound sales: Outbound sales:

90% 10%
TYPE TEST COSTING
 UPCPMING DELIVERY SCHEDULE
SL. CLIENT COUNTRY END USER ITEM PROJECT VALUE TENTATIVE
NO DESCRIPTION (USD) DATE OF
DISPATCH
01 Waiba InfraTech NEPAL Nepal Electricity Power Transformer + Rukum S/S 45,880 November 11, 2018
Ltd. Authority Distribution xfr

02 Waiba InfraTech NEPAL Nepal Electricity Power xfr + Rolpa S/S 1,24,482 November 11, 2018
Ltd. Authority Distribution Xfr

03 Waiba InfraTech NEPAL Nepal Electricity Power Xfr + Matela S/S 45.880 November 11, 2018
Ltd. Authority Distribution Xfr

04 NEA NEPAL Nepal Electricity Power xfr + Attariya Bagthala 1,41,113 November 30, 2018
Authority Distribution Xfr + S/S
Isolator + VCB +
CRP
05 NEA NEPAL Nepal Electricity Power xfr + Attariya Chainpur 1,41,318 November 30, 2018
Authority Distribution Xfr + S/S
Isolator + VCB +
CRP

06 NEA NEPAL Nepal Electricity Power xfr + Attariya Mauwa 1,39,984 November 30, 2018
Authority Distribution Xfr + S/S
Isolator + VCB +
CRP
THANK YOU

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