CONSUMER BEHAVIOR

OF FOOD DELIVERY
PLATFORMS
WHAT TRIGGERS THEM TO CHOOSE ONE
SOLUTIONS

• Solve Everyday Dining Problems

• Helps You Select Food From Different Restaurants
• Enjoying Foods From Your Home or Workplace
• Increase The Convenience By Breaking The Limitations Of Time and Locations
ONLINE FOOD ORDERING BEHAVIOR
• Strong persuasive effect of OCRs (0nline Customers Review) on restaurant purchase behaviors The
product information and evaluation of previous consumers are salient in the purchase decision process of
potential consumers
• Offering various coupons and promotion program is an influencing factor that FDAs (Food Delivery Apps)
apply to increase user volume and promote sales
• Food delivery service offers a new change into individual’s daily life by providing more dining options.
• Expected delivery time, which indicates the waiting time, can be another factors that may affect consumer
ordering behavior. If the expected delivery time is too long, it may greatly decrease the convenience of FDAs
and negatively affect the purchasing experience of consumers.