Professional Documents
Culture Documents
CH 05
CH 05
Slide 5-2
Theoretical
Theoretical Framework
Framework
Slide 5-3
Theoretical
Theoretical Framework
Framework
Slide 5-4
Theoretical
Theoretical Framework
Framework
Basic steps:
Identify and label the variables
correctly
State the relationships among the
variables: formulate hypotheses
Explain how or why you expect these
relationships
Slide 5-5
Variable
Slide 5-6
(In)dependent Variables
Slide 5-8
Moderators
Moderating variable
Moderator is qualitative (e.g., gender, race, class)
or quantitative (e.g., level of reward) variable that
affects the direction and/or strength of relation
between independent and dependent variable.
Example
Slide 5-9
Mediating Variable
Mediating variable
surfaces between the time the
independent variables start operating
to influence the dependent variable
and the time their impact is felt on it.
Example
Slide 5-10
Hypothesis
Good hypothesis:
Must be adequate for its purpose
Must be testable
Must be better than its rivals
Can be:
Directional
Slide 5-11
Non-directional
Exercise
Service Customer
quality switching
Switching
cost
Slide 5-12
Exercise
Slide 5-13
Argumentation
Slide 5-14