VALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 6 PREPARE TECHNOLOGY NEGOTIATIONS

NAME: DEISY MILENA PÉREZ CAMPOS

GROUP: 212032_38
DATE: DECEMBER 14, 2020

UNAD
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
 DEFINITION OF THE IP INVOLVED
AND ITS PROTECTION

With more than 20 years of experience, Software de Colombia develops

applications in the cloud to facilitate the organization and comprehensive
control of information for companies and their stakeholders, making it
accessible and useful.

Currently, the company is working on the design of a new application that

allows integrating financial accounting data with the design of a management
system based on the principles of the Balanced Scorecard and the Time Drive
. ABC. This application intends that the manager in real time can measure the
achievement of his strategies and carry out continuous monitoring of them, as
well as, it allows him to measure the cost of the activities in the organization's
processes.
VALUE METHOD USED TO ESTABLISH THE PRICE AND
THE REASONS OF THE SELECTION

Cost method:

The calculations were made based on the research and development cost
savings approach.

Because the Compañía de Software Colombia S.A. has improved its technological
processes and after a study carried out, it was found that this company has generated
savings in research and development costs by 15%, compared to the competition:
Average costs for competitor research and development ……………………. 20% of
projected revenues.
Average costs for research and development of Compañía Software de Colombia S.A.
………………………………………5% of projected income.
Total savings in research and development costs for Compañía de Software Colombia
S.A………………………………..15% of projected income.
 VALUE METHOD USED TO ESTABLISH THE PRICE AND THE REASONS OF THE SELECTION
Cost method:
Because the Compañía de Software Colombia S.A. has improved its technological processes and after a
study carried out, it was found that this company has generated savings in research and development costs
by 15%, compared to the competition:
Average costs for competitor research and development ……………………. 20% of projected revenues.
Average costs for research and development of Compañía Software de Colombia S.A.
………………………………………5% of projected income.
Total savings in research and development costs for Compañía de Software Colombia
S.A………………………………..15% of projected income.

Income method Market method

* The expert estimated that operating expenses
After conducting an analysis of the licensing
represent 70% of projected income.
agreements in other companies similar to Compania
• * Within the analysis, the cost generated by
de Software Colombia SA, it concluded that the
non-technology assets that contribute to the
royalty rate for the use of licenses is in a range that
generation of income was also considered,
oscillates between 15% and 20% of revenues.
which is estimated to amount to $ 10,000
projected.
(depreciation, maintenance, improvements, etc.).
 GENERAL CONDITIONS OF THE LICENSING:
LICENSE OPTION, OPTION TERM, AND OTHER
RELATED INFORMATION
Licence option
• If the agreement includes a licence option, specify whether exclusive or non-exclusive (see ‘Scope’ below). The option is
granted on signing of the agreement. If the main agreement is a licence agreement, there may be an option in the licence
agreement to licence some further aspects of the technology – for example, improvements, next generation products,
additional patents, additional applications of the patents, additional territories, etc.

Option term on licence

In the case of a licence option, agree the term to allow time for the licensee to do due diligence on the patent applications
and the technology and specify the event that triggers an exercise of the option – usually, the request of the licensee by a
specific date, or on the submission of an evaluation report or some other action.
THANKS!!