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VIDEO
PRESENTATION
ASSIGNMENT
OUR GROUP
LINTA 50

OPERATIONAL FARHAD
AYESH
1
15

MANAGEMENT ADIL
ANSA
23
59

To
Dr. RIZWAN QAISER DANISH

MBA 3.5
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QUALITATIVE Forecasting  
Techniques

It is a statistical technique to make predictions about the

future which uses expert judgment instead of numerical
analysis. This method of forecasting depends on the
opinions and knowledge of highly qualified and
experienced employees to predict the future outcomes.
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QUALITATIVE Forecasting  
Techniques
1. Jury of Executive Opinion
2. Delphi Method
3. Sales Force Composite
4. Market Survey
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ADVANTAGES DISADVANTAGES

• –Fast • – Centering: 1 person

dominates
• – How do you select the
experts?
• – Costly to assemble everyone
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ADVANTAGES DISADVANTAGES

• –No travel • – How to select the experts?

• Cheaper • – Takes time: Experts may
• –Avoids centering   drop out
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ADVANTAGES DISADVANTAGES

• –Very fast • – Salespeople tend to be overly

• –Cheap   optimistic  
• – Also incentives to under-
forecast. Why?  
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ADVANTAGES DISADVANTAGES

• –Potential accuracy • – Consumers may be too

optimistic
• – May not follow through
• – Costly & time-consuming
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Importance & Conclusion of

QUALITATIVE Forecasting  
Techniques
Accurate forecasts improve decisions regarding:

• Production capacity
• Workforce/Sales force size
• Scheduling of people & machines
• Order amounts in inventory management