Britto Paulson

POTHYS
• Pothys is a chain of textile showrooms in South India. Originally
they exclusively sold silk sarees, but today all types of garments
are sold. The flagship store in Chennai is called Pothys' Palace.
• Pothys (stylised as POTHYS) was established in 1923 by
K.V.Pothy Moopanar under the name Pothy Moopanar to sell
cotton sarees and dhotis woven on his own loom.K.V. Pothy
Moopanar born in Srivilliputhur belongs to a heritage family of
Weavers.
• In 1977, his son K V.P.Sadayandi Moopanar was able to establish
the name and expand the outfit with a self-styled retail
showroom at Srivilliputhur re-christened 'POTHYS' . Their next
showroom was opened in 1986 in Tirunelveli.
 1. Place Advantage
• The store is located in the hot of the town,
and there is no other large stores located near
it.
• It is located near the road, where people who
enter or leave the town will have access to the
store.
 2. Product Categories
• As any other Stores Pothys offers clothing's
family, Groceries, accessories.
• The store has Five floors and each floor offers
categories.
• First they had 8 floors but due to some legal
reasons only 5 floors are in operation.
 3. Promotion
• They Advertise their products in flyers,
billboards in buses, and aggressive marketing
during festival seasons.
 4. Customer support
• It begins from welcoming the customers till he
leave the store.
• They have individual customer help in each floor.
• The store brings more fashionable collections as
the customer gives more preference to
collections.
• The employees in the store provides good
hospitality to the customers, which attracts more
customers.
 5. Presentation to customers
• The sales persons helps the customers in
choosing the product by presenting the
clothes accordingly.
• Even during the pandemic Pothys was famous
for its online presence.
 6.Pricing
• The product’s price range varies from RS.50 -Rs.
60,000 and above .
• The strategy of Pothys is, its presence in all the
categories and price ranges. It mainly focuses to give
affordable price for its customers. Even though, high
income and low income groups can find their
requirements in the shop, middle income group
people are their main target customers.
• The show room offers quality t an affordable price
for value conscious customers.
7. Ambience
• The store has good
ambience. Different lighting
is used for various floors.
Example the lighting which
is used in silk saree section
is different from any other
floors.
8. Parking Facility
• The store has enough
parking facilities. They use
underground parking facility
which accomadate more
than 30 vehicles.