The new breakthrough cafe

Group 3
Dian apriansyah
Faisal Nur Ikhsan
Fertina cipta lestari
Firman aldy syahputra
Hamdi nirawan
Zagi Mustakim Putra 
 Brainstorming business idea

 Delivery service
 Rent car service
 Shoes laundry
Based on analysis with
 Machinery service parameter: (1) our
capital ability, (2) People
 Café / Resto interested, (3) Easy to
expand business, so that
 Logistic service we chose Café / Resto
business.

(FAISAL)
 Business analysis

Delivery Rent car Shoes laundry Machinery

Café / Resto
service service service

capital ability 1 1 4 1 5
People 2 2 3 1 5
interested
Easy to expand 1 1 1 1 5
business
Total 4 4 8 3 15

1 : not potential
5 : very potential

(FAISAL) 3
Business model canvas
Value proportions:
02 We serve the tasty western food
(bread, sandwich, burger) made
from expert chef, comfortable
café and café that build more
intimate relationship for everyone
who dine in.
01 Customer segments: everyone
03 Customer relationship: need
a marketing and sales team
to contact each football club
fan leader.
04 Key partners:
“Kokakola” softdrink
Kuwaci “REBOW” snacks
Superleague XYZ promotor
TABAKO vape

who hobby NOBAR (collective 05 Channels: superleague fans community

watching), big fans of team league
1. 06 Key activity: preparing western food, soft drinks, and
screen projector for watching.

07 Key source: western café and NOBAR, big screen

projector.
(ALDY)
PREPARE TO TEST THE PROBLEMS
“Three keys questions in testing the problem”
1. DO WE REALLY UNDERSTAND THE CUSTOMERS PROBLEM?
Customer needs café which has:
• In Cikarang, with the limited café amount, the quality of food taste is less than other café in big city.
• Mostly people is not interested to come to the café because of less public facility, such as big parker area, wide
place, and comfortable sofa.
• Can be a place for collective watching (to build relationship intimate), so not only dining in.
2. DO PEOPLE REALLY CARE ENOUGH ABOUT THE PROBLEM FOR THIS TO BECOME A HUGE BUSINESS?
• Yes. We’d like to provide the café which has: (1) Good taste, we will hire the best experienced chef in Bekasi (2)
public facility will provide, wide parker area, comfortable sofa, aesthetic café design, (3) provide big area for
collective watching and hi-tech projector system.
3. WILL THEY CARE ENOUGH TO TELL THEIR FRIEND?
• Absolutely yes, at least they will promote our café by their social media.

(HAMDI)

5
Customer Problem

Nothing café that can be 9%

NOBAR, café only is too 10%

boring.
Facilitable café, e.q: wifi
access, big venue, etc.
Tasty food
Instagramble spot photo.
Ideas!
They need the café which
59%
23% possible to “NOBAR”. So,
the quality time and
hobby are synchronized.

(FERTINA)
PREPARE TO TEST THE SOLUTION
Customer Problem
In Cikarang, with the limited café
amount, the quality of food taste is less
than other café in big city.
Mostly people is not interested to come
to the café because of less public
facility, such as big parker area, wide
place, and comfortable sofa.
Can be a place for collective watching
(to build relationship intimate), so not
only dining in.
(FERTINA)
Rank Our offer solutions Next/New solution
2 We will hire the best Create mainstay menu
experienced chef to provide
the good food taste.
1 We will provide comfortable Controlling and make
sofa, wide parker area plus standardized the facility.
parker guider (free),
aesthetic café design.
3 provide big area for Not only for watching
collective watching and hi- football league, but also K-
tech projector system. POP, movie streaming, or
music live streaming.
7
8
Our Product
Prototype

(DIAN) 9
Our Image café
Create customer survey
to understand customer satisfaction
Survey will ask about:
1. Food taste grade.
2. Comfortable place.
3. Facilities provided.

Respondent to: our customer segments (football fans club, young people, students)
1 5
Bad Good

(dian) 11
Sales Prediction
Café full capacity: 100 pax/persons
(customers)/day
Average 1 pax estimation price: Rp 50.000,-

1 way to predict our sales

based on matches on Jan Feb
superleague euphoria.
Qualification match event (10 matches), Qualification match event (10 matches),
1 match/day. 1 match/day.
Customer attendance Esimation: 32 Customer attendance Esimation: 40 pax.
orang Sales prediction: Sales prediction:
Rp 50.000,- x 32 x 10 = Rp. 16.000.000,- Rp 50.000,- x 40 x 10 = Rp. 16.000.000,-
Final Big Match (1 big match)
Mar Customer attendance Esimation: 100 pax.
Sales prediction:
Rp 50.000,- x 100 x 10 = Rp.
50.000.000,-

(ZAGI)
Customer attendance Esimation:
MATCH GREDANASI/GUGUR
LIGA 1  
Jumlah
Nama Club anggota
Club Football Bali 7
Club Football Arema 14
Club Football Persebaya 13
Club Football Persib 20
Club Football Persija 22
Club Football Madura 6
Club Football PSSI
(Semarang) 4
Club Football Sleman 8
Club Football Persela 3
Club Football PSM (Makasar) 3
TOTAL 100
Setelah survey, ada 32 orang dari 100 orang, yang akan dating
qualification match. (ZAGI) 13
 Thank
You