Professional Documents
Culture Documents
Gender Sexuality and Media 2
Gender Sexuality and Media 2
• Women’s organizations like the South African group Gender Links have
assumed dual missions of establishing their own journals, like Gender and
Media Diversity Journal, as well as undertaking training for journalists in
order to address persistent patriarchal messages in news, advertising,
films and television programs,Genderlinks,
www.genderlinks.org.za/page/publications
Gender and Cinema
• Cinema has shaped the cultural, social and political values of people of
this country.
• Patriarchy :Women in Bollywood have been uni-dimensional characters;
it’s good or bad.(1950-90s). Pati Parmeshwar (1988) depicted women as
passive, submissive wives as perfect figures and martyrs for their own
families. Their grievances, desires, ambitions, feelings, perspectives are
completely missing from the scene. For eg: Abhimaan (1973)
• 1990- 2000 , The heroine is always secondary to the hero. Her role is
charted out in context of any male character which is central to the script
Agneepath (2012) . Cinema depicts woman as sacrificing her successful
career to experience domesticated bliss, when the husband strays, the
other woman is blamed. Missing from such portrayals are the women who
can lead her life independently and take decisions.
• On the positive side, there are few film-makers who have reacted against
the stereotypes set by mainstream cinema and have dared to explore
subjects from the women’s perspective. Contemporary films like No One
Killed Jessica (2011), Cheeni Kum (2007), Chameli (2003), Ishqiya (2010),
Paa (2009) and Dirty Picture (2011), Astitva(2000).
References:
• 26 Invisible to visible: social media and its role in establishing identity of
LGBTQ in India. Authors. Neha Dimri, Parag Goswami. Pearl
Academy, India.