GROUP 3

MOURENE JOBY(19032)
RADHIKA V H(19041)
SAJIN A NAJUM(19044)
VEENA V NAIR(19056)
 T EN T
CON
S

1. PRICING STRATEGY
OF AMUL ICECREAM.
PRICING STRATEGY OF AMUL
ICECREAM
 Penetration pricing policy(adopted at onset) and market-oriented pricing policy.

 Believes in mass consumption.

 Easy purchase.

 Prices marginally lower.

 Low-cost pricing strategy

 Offers periodic discounts and incentives .

 Bulk sales and generally offers incentives on bulk pack.

 Adopted competitive pricing strategy.

 In this case also prices were affordable and reasonable.

 Unique pricing strategies compared to competitors (eg:

launch of EPIC Ice Cream)
TH A NK
S