Merchant Outreach

Merchant Classification
Next Steps
Total
Merchant Mercha Total Items Sold Coverage • Expand merchant coverage from 83% to 90-95% for
Type items
nts the month of May 2020.
Mostly
Operational
128 15 K 3.55 L 51% • Expanding merchandise selection for Operational
Intermittently 662 19 K 1.40 L 20% 83% merchants to cover not operational merchant’s
Operational
Not 118 8K .82 L 12% catalogue.
Operational
Non Bucketed 6430 30 K 1.15 L 17% • Forward Sourcing for May/June 2020:
Total 7338 72 K 7L 100%
May-June Sourcing Plan
General
Fashion Electronics Merchandise Home
Day Wise Order Processing Rate
30000 8 May: 28K Fashion Riding Gear:
Accessories: Caps, Air Coolers Sleeves, Gloves, Furnishing:
Curtains, Light quilt
25000 Sunglasses, Socks Mask

20000
Orders Processed

15000 Summer Collection: Car Accessories: Home Cleaning:

Fans Shades, Perfumes, Dusting Equipment,
Tshirts & Shorts Fan Repellent
10000

5000
Portable Sports: Shakers, Kitchen: Bottle sets,
Flipflops & Sandals
0 Refrigerators Health Suppliments Containers
 Week Wise sales funnel For Apr 20: Total Listed vs. New Listed
Week on Week sales for Total Listed PIDs
Week 22 Week 23 Week 24 Week 25 Week 26 Delta
Type Summary
(30 Mar – 5 Apr) (6 Apr – 12 Apr) (13 Apr – 19 Apr) (20 Apr – 26 Apr) (27 Apr – 3 May) W26 Vs. W22
Total Assortment 68.13 L 68.24 L 68.51 L 68.72 L 69.01 L 1.29 %
Sold PIDs Count 19 K 23 K 25 K 26 K 30 K 74 %
Total Listed
Orders 85 K 1.03 L 1.11 L 1.25 L 1.44 L 70 %
GMV 3.97 Cr 4.98 Cr 5.70 Cr 7.05 Cr 8.33 Cr 110%

Week on Week sales for New Listed PIDs in Feb 20 & Mar 20
Week 22 Week 23 Week 24 Week 25 Week 26 Delta
Type Summary
(30 Mar – 5 Apr) (6 Apr – 12 Apr) (13 Apr – 19 Apr) (20 Apr – 26 Apr) (27 Apr – 3 May) W26 Vs. W22
Listed PIDs Count 33.8 K 11.3 K 26.9 K 21.5 K 28.1 K -17%
Sold PIDs Count 3.3 K 5.0 K 4.3 K 4.3 K 5.7 K 69%
New Listed
Orders 9.6 K 14.2 K 15.3 K 14.5 K 17.2 K 79%
GMV 40.27 L 51.96 L 58.50 L 63.73 L 68.63 L 70%

% Share for New Listed vs Total Listed

Week 22 Week 23 Week 24 Week 25 Week 26
Type Summary
(30 Mar – 5 Apr) (6 Apr – 12 Apr) (13 Apr – 19 Apr) (20 Apr – 26 Apr) (27 Apr – 3 May)
Listed PIDs Count 0.50% 0.17% 0.39% 0.31% 0.41%
Sold PIDs Count 9.55% 11.00% 8.66% 8.17% 9.29%
% Share
Orders 11.30% 13.78% 13.80% 11.60% 11.93%
GMV 10.15% 10.43% 10.26% 9.03% 8.23%

2
Week: Monday to Sunday
 Month on Month Hit/Key Contribution
April 2020 Hit/Key Detailed

Apr PID Order Total GMV CM (INR)

Count Volume (INR) PID Order Total GMV
  PID Type Count Volume (INR) CM (INR)
Sold PIDs 58 K 475 K 24 Cr 420 L
Key PIDs 48 36 K 1.73 Cr 24 L
Total 58 K 475 K 24 Cr 4.2 Cr
Hit PIDs 1 3K 0.17 Cr 2.92 L Sold Old 54.5 K 415K 21 Cr 3.69 Cr
Hit & Key PIDs
  7% 6.5% 7%
Contribution New 3.5 k 60 K 2.36 Cr. 51 L
PID Order Total GMV
Mar CM (INR) Total 48 36 K 1.73 Cr 24 L
Count Volume (INR)
Sold PIDs 61 K 594 K 26.5 Cr 320 L Key PIDs Old 38 30 K 1.23 Cr. 19 L
Key PIDs 114 106 K 2.45 Cr 31.4 L New 10 6K 40 L 5L
Hit PIDs 1 15 K 0.16 Cr 1.12 L
Total 1 3K 0.17 Cr 2.92 L
Hit & Key
  20% 10% 10% Hit PIDs Old 1 3K 0.17 Cr 2.92 L
Contribution
PID Order Total GMV New 0 0K 0L 0L
Feb Count Volume (INR) CM (INR)
Sold PIDs 65 K 736 K 26.5 Cr 350 L Definition:
Key PIDs 102 89 K 1.9 Cr 18 L
• New Hit & Key: Products listed in the month of March 2020 and April 2020
Hit PIDs 16 51 K 1.13 Cr 12 L
• Hit PID (Net of Cancellations,RTO, RMA, Not a hit/key in previous months):
Hit & Key Orders>1000, GMV>5L, CM+ Per Month
  19% 11% 9%
Contribution • Key PID (Net of Cancellations, RTO RMA, Not a hit/key in previous months):
Orders>300, GMV>1L, CM+ Per Month

3
 Regional Sourcing and Sales

Marketplace Details:
Customer Share Feb Mar Apr May Merchant Share Feb Mar Apr May Goal
SOUTHERN 31% 31% 30% 29% NORTHERN 78% 79% 80% 78% 68%
WESTERN 26% 25% 23% 24% WESTERN 19% 18% 14% 14% 20%
NORTHERN 24% 24% 26% 28% SOUTHERN 1.6% 2% 4% 5% 10%
EASTERN 14% 15% 16% 16% EASTERN 1% 1% 2% 2% 2%
NORTH EASTERN 3% 3% 2% 3% NORTH EASTERN 0.01% 0.01% 0.02% 0.05% 0%

Key Initiatives:
- Bangalore:
- Brand Sourcing including Haldiram, Finish, 24 Mantra, Maggi
- WH Processing (Temporary DPC) started at Bangalore
- Training provided to new Merchants for Order Processing, Packaging and Fulfilment
- Total 14 new MIDs onboarded
- Ahmedabad:
- Ahmedabad team functional from April
- Movement of courier partners and merchants restricted in Western Zone because of heavy curfew restrictions
- Managing Western Zone Merchants and Marketplace Top Merchants for Order Fulfilment
- Currently Managing 150+ Merchants