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  • Hotel/ Hospitality Marketing

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    Reshma Lala
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    The document discusses hotel marketing and management. It begins by defining a hotel as a public place that provides temporary accommodation and amenities to travelers. It then classifies hotels based on factors like ownership, star ratings, and amenities. It discusses the marketing mix elements for hotels - the 7 P's of product, price, place, promotion, people, physical evidence, and processes. For each element, it provides examples relevant to the hotel industry, such as room types for product; seasonal discounts for price; distribution channels for place; and employees and facilities for people and physical evidence. Finally, it briefly mentions the perspective of hotel marketing in India.

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    5.Hotel+Marketing

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    The document discusses hotel marketing and management. It begins by defining a hotel as a public place that provides temporary accommodation and amenities to travelers. It then classifies hotels based on factors like ownership, star ratings, and amenities. It discusses the marketing mix elements for hotels - the 7 P's of product, price, place, promotion, people, physical evidence, and processes. For each element, it provides examples relevant to the hotel industry, such as room types for product; seasonal discounts for price; distribution channels for place; and employees and facilities for people and physical evidence. Finally, it briefly mentions the perspective of hotel marketing in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    89 views12 pages

    Hotel/ Hospitality Marketing

    Uploaded by

    Reshma Lala
    The document discusses hotel marketing and management. It begins by defining a hotel as a public place that provides temporary accommodation and amenities to travelers. It then classifies hotels based on factors like ownership, star ratings, and amenities. It discusses the marketing mix elements for hotels - the 7 P's of product, price, place, promotion, people, physical evidence, and processes. For each element, it provides examples relevant to the hotel industry, such as room types for product; seasonal discounts for price; distribution channels for place; and employees and facilities for people and physical evidence. Finally, it briefly mentions the perspective of hotel marketing in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 12

    Service Sector Management

    Hotel/ Hospitality Marketing


    Hotel - Meaning

    Classification of Hotels

    Marketing Mix

    Determinants of quality
    in hotel industry

    Hotel Marketing in
    Indian perspective
    Service Sector Management

    Hotel
    A public place where
    all possible facilities
    like accommodation,
    entertainment etc are
    provided to people
    who stay, for a
    temporary period
    Service Sector Management

    Classification of Hotels
    • Residential
    • Commercial
    • Resort
    • International
    • On basis of standards and control (Approved,
    unapproved by Dept. of Tourism)
    • On basis of stars (Facilities, quality, luxury
    aspects)
    Service Sector Management

    Marketing Mix
    Service Sector Management

    Product
    • Reception
    • Lodging
    • Boarding
    • Entertainment
    • Shopping
    • Personal care
    • Communication & Transport
    • Medical
    Service Sector Management

    Pricing
    • For room tariffs
    • For food and beverage
    • For functions

    Pricing strategy for promotions:

    • Seasonal discounts
    • Trade discounts
    • Special discounts
    Service Sector Management

    Promotion
    • Advertisements
    Which ones suit hotel industry the most?

    • Publicity

    • Sales promotion tools


    For guests/customers, for travel agencies, for hotel
    staff

    • Word of Mouth

    • Telemarketing
    Service Sector Management

    Place
    • In services, due to intangibility factor, the
    distribution systems and channels and not
    given importance

    • What do we need to distribute while delivering


    hospitality services?

    INFORMATION
    Service Sector Management

    Channels of distribution
    Zero level

    Hotel Companies Users

    One level

    Hotel Companies Travel Agents Users

    Two level

    Hotel Companies Tour Operators Travel Agents

    Users
    Service Sector Management

    People

    • Users/ Customers

    Employees:

    Receptionists, porters,
    housekeepers, waiters,
    doormen, chefs, back end staff
    Service Sector Management

    Physical Evidence
    • All tangibles at point of delivery

    • Hotel building, surrounding area, parking,


    interiors – reception, lobbies, restaurants,
    rooms, pools, convention centre, banquets,
    game rooms etc
    Service Sector Management

    Hotel Marketing in Indian perspective

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