MOBILE COMMERCE

& MC 7006
Mr.M.Saravana Karthikeyan
AP/IT
Final year MCA – V Semester
Course Objectives:
•To understand the E – commerce strategies and
value chains
•To understand the M-commerce services
•To understand M – commerce infrastructure and
applications.
•To know the availability of latest technology and
applications of M- commerce in various domains.
•To apply mobile commerce in business-to-business
application.
 Syllabus Overview
• UNIT I ELECTRONIC COMMERCE
• UNIT II MOBILE COMMERCE
• UNIT III MOBILE COMMERCE: TECHNOLOGY
• UNIT IV MOBILE COMMERCE: THEORY AND
APPLICATIONS
• UNIT V BUSINESS– TO– BUSINESS MOBILE E-
COMMERCE
Unit I:
•Students will get the knowledge about e-
commerce environment & e-commerce
marketplace
•Information about Business models & Revenue
models for e-commerce
•Reasons to Focus on internet start-up companies
Unit II:
•Introduction to Infrastructure of M– Commerce
•Types of Mobile Commerce Services
•Learn the Technologies supporting wireless
business: M-COMMERCE
•Exploring the benefits and limitations Of Wireless
Business
•How, Why and Who::Mobile Marketing &
Advertisement
Unit III
•Exploring the Framework For The Study Of
Mobile Commerce
•Digital era presents various Wireless Devices
For Mobile Commerce:: How stuff works
•Advantages of Mobile Location Based Services
•Keep more close to the technology::user:
Wireless Personal and Local Area Networks
Unit IV
•Ecology of Mobile Commerce: Business Ecology is a
management imperative to make business more
responsive, effective, sustainable and secure in a
complex, networked world.
•Wireless Application Protocol – WAP Introduction
•Mobile Business Services :: Reaching Customer
very closer
•Reasons why there is a need for : Adoption Of
Mobile Gaming Services
•Role Of Mobile Advertising In Building a Brand
Unit V
•Need and motivation behind Enterprise
Enablement
•Benefits of promoting business through Email
And Messaging
•Field Force Automation: regularize and make
benefit
•Asset Tracking and Maintenance/Management
•Remote IT Support
•Need for Warehouse Automation and Security.
Course Outcomes:
•Able to apply E – commerce principles in market
place.
•Able to apply M – commerce principles to various
business domains
•Understand the theory and applications of M-
commerce in business domain
•Get an exposure to current technological
advancements in M-commerce.
•Able to build M – commerce business models.
Career Counterpart::
•Idea about M-commerce applications widely
used in this IT era…
•Knowledge about technologies and languages..
•Explored to technologies ::how it works: what
we are utilizing for our sophistication, which
becomes necessary
•Shall promote to work with personal devices
like PDA , smart phones
•Shall go for mobile Apps development which is
become more closer to everyone with help of
Android enabled phones:: “click and go”
Success Stories