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Competitive Advantage: Author: Michael Porter Instructor: Wesley Shu
Competitive Advantage: Author: Michael Porter Instructor: Wesley Shu
Procurement
Margin
Operations
and Sales
Outbound
Marketing
Logistics
Logistics
Inbound
Service
Primary
Activities
Target Leadership
Narrow Cost Focus Differentiation
Target Focus
Technology Development(9%)
Procurement (1%)
Margin (5%)
(40%)
Inbound Logistics (3%)
Service (1%)
(27%)
Technology Development(2%)
Procurement (2%)
(8%)
Service (2%)
Fixed Assets
(38%)
(2%) (5%)
Margin
Procurement
Your cost
Advantage
Logistics
Inbound
Operations
Service
and Sales
Outbound
Marketing
Logistics
Margin
Your strength which can
lead to differentiation and
then improve buyers’ value
Porter’s
BOS
Strategy