Professional Documents
Culture Documents
Startup in The UK
Startup in The UK
UK
Natural sweets shop
“Sweetland
”
The main goal of my store is that sweets bring customers not only pleasure,
but also benefit. This is more than real, because our products are made from
natural ingredients, free of sugar and harmful additives. “Sweetland” offers
a wide selection of homemade, healthy, natural sweets for children,
vegetarians, people who suffer from diabetes, have intolerance to some
ingredients and just for those who lead a healthy lifestyle and adhere to
proper nutrition. Also, we provide delivery, gift sets, tasting and master
classes in the preparation of our sweets. We have a cozy atmosphere,
pleasant music. “Sweetland” is a real breath of fresh air for all people.
The demand for natural products is growing more
and more. Therefore, I want people not forbid
themselves anything and know that they can eat
sweets and not worry about anything, because my
store guarantees high quality and naturalness.
Competitor Analysis
Sweetland SugarSin Kingdom of The Candy
(my concept) Sweets Company
Product range 1 1 2 4
Innovation 3 2 3 4
Price 2 2 3 3
Advertising 1 2 3 4
PTA:
STA:
People of all ages group,
who have middle or high People, who suffer from
income. They lead an active, diabetes, have intolerance to
some ingredients. Also, these
healthy lifestyle, adhere to are vegetarians. They need
proper nutrition and need products that do not contain
special sweets made from animal components.
natural products.
TTA:
All other people who
like to try something
new. They buy harmless
sweets to eat not only
tasty, but also healthy.
Product Description
Company Description
Our products are marshmallows, fruit chips,
We are a customer-centered store that cupcakes, marmalade, various sweets (for
produces natural sweets. In our example, from dried fruits or mint), protein
recipes we use only healthy and safe bars, cookies, ice cream, cakes. Also in the
ingredients. That is what makes us assortment there are different smoothies
unique. without sugar, including protein shakes and
The concept of our store is the different types of delicious tea.
promotion of a healthy lifestyle and Why is our product better? Because after eating
close relationship with customers. We our sweetness you will receive not only
offer the most healthy sweets and are pleasure, but also benefits for your health,
ready not only to listen to the buyer, because in our sweets there are a lot of
but also to embody their ideas and vitamins. You will also be pleased with our
preferences in our recipes. colorful packaging, which shows our name,
tagline, predictions and tips specifically for
you.
Opportunity
The growing need for healthy products, coupled with growing purchasing power, is
driving market growth. We are keeping pace with this trend of a healthy lifestyle,
because it is always fashionable to be healthy. So, our products are made from the
most useful ingredients so that our customers feel safe.
expansion of assortment;
use of innovation;
My sweet shop has direct distribution channel. It means that a producer has a direct
relationship with customers.
Thus, I have the ability to fully control the movement of goods. Company has its own
transportation system and storage of goods. We independently produce our sweets, pack
them and sell to the customers. There is a delivery of goods, it is not necessary to come to
the store to buy our sweets. We try to establish close cooperation with consumers and
offer convenient condition for them. There is also an online platform of my store. The
buyers can see the entire range, delivery condition, our contacts (number, address) and
more there.
Operations Strategy
Sell to
Buy all customers
ingredients
Produce the
whole assortment
The first step is to find a trading room in order to carry out production and sales there. Then
it is very important to execute all necessary documents and equip the store. The next step is
to create a team and find suppliers that we will trust. After that, we need to purchase all the
ingredients needed for production, and produce our entire range. Then we create a website
to simultaneously trade both at the point of sale and through the Internet. And in the end, we
sell or deliver our goods to customers.
Development Timeline
The first step is to establish our enterprise. It is important to get all the necessary
documents, find the equipment for manufacturing and make beautiful repairs in the
store. Also, I should create a good team, find reliable suppliers, create a store website
and finally produce our sweets. All this preparation for the start of full production
will take from 5 to 6 month.
Establish Start of
5-6 month enterprise production
Development Timeline
The second step is to start selling our product and attract as many buyers as possible
through promotions, tastings, etc. It is important for us to establish long-term
trusting relationships with our customers. This step will determine how quickly we
will achieve our first success in trading and advance our business. This period will
take up to 1 year.
Store Turning
3 years stabilization into a
restaurant
Critical Risks
The main risk for my store is
In an unstable economic situation, one of the
the appearance of a strong
most serious risk factors is an increase in raw
competitor nearby. So, it is
material prices. Since these costs are the most
necessary to attract the buyer
significant, an increase in cost can lead to a
as much as possible through
rapid decrease in profits. The main method of
advertising and promotions
protection against this threat is the conclusion of
on the product. And, of
long-term contracts, as well as the establishment
course, in no case should the
of stable contacts with suppliers of initial
quality of the products
products.
deteriorate
There is also a risk that product sales may decrease due to low
solvency of consumers (for example, economic crisis, default). The
solution to this problem is to reduce production by time and
possibly re-qualify with the assortment.
Thank you for your attention!