LAUNCH BY :

JAIMIN THAKKAR

UMANG SHAH

JATAN SHAH
 IDEA GENERATION
 In recent trend many of the people specially young generation

suffering from poor eyesight. For that they wear specks and
contact lens to remove that problem.

 Young generation & the people who fond of the party, always

want their eyes look beautiful. Specially for them we have made
this concept.

 And specially young generation wear colour lens for glamorous

look.
 EYE FLASH LENS
 Photochromic lenses are lenses that darken on exposure to ultraviolet

(UV) radiation. Photochromic lenses may be made of glass,

polycarbonate, or another plastic with reflected coating.

 This lens change its own colour according to the out side light.

 One type of optical coating is an antireflection coating, which reduces

unwanted reflections from surfaces, and is commonly used on spectacle

and photographic lenses. Another type is the high-reflector coating
which can be used to produce mirrors which reflect greater than 99%
of the light which falls on them.
 CLINICAL RESEARCH ON
PHOTOCHROMIC LENS
 What makes young Generation Transitions so much better than
other Photochromic lenses?
Young Generation Transitions are the clearest, darkest, fastest Photochromic lenses
ever developed with 100% UV protection.
 Do,they work in,very,cold and hot temperatures?

Young Generation Transitions get darker than Transitions However, like in hot and
coldconditions, young Generation Transitions are less affected by temperature
variations than other Photochromic lenses
 Can young Generation Transitions be worn while playing sports?

Yes. young Generation Transitions can be worn anyplace and for any activity regular
lenses would be worn. They’re made with scratch resistant plastic so they offer
superior shock and impact resistance, and they’re lightweight. And since they get as
dark as sunglasses in bright sunlight and offer 100% UV protection, new Transitions
are great for outdoor activities and sports
PRODUCT : EYEFLASH LENS
 MAKING OF EYEFLASH LENS

 The objective of the Eyeflash lens is to give a glamorous look

without compromising the protection to your eyes.

 This lens change its own colour according to the out side light.

 Photochromic lenses can be successfully prescribed for teenagers

and young generation offering a convenient and effective means of
protection against UVR Exposure and reduction of glare.
 PRICE
 The price for our product is Rs. 1499 for

3 months.

 The price for our product is Rs. 2699 for

6 months.

 The price for our product is Rs. 4499 for

1 year.
 PLACE

 For the first year we select a metro cities to sell our product for the
f first year.

 For the second year we will select a Mega cities to sell our product.

 We direct contact the dealer of the optical business.

 PROMOTION
 Total budget for the IMC tool is 3 cores for the 1 year
 Our first step was to give an advertisement in newspaper, magazines,
Hoardings and T. V. ads.
 we using personal selling with contacting the dealer of the optical
business.
 we also provide the 200 ml solution as sales promotion.
 We signed the deal with two magazines
 1. The ads in, India today and Film fare.
 2. The rest of the amount we will utilize to promote our product
for the whole year.
 LAUNCHING THE PRODUCT
 We arranged press conference to launch our product.

 We have also invited doctors in launching ceremony of the

product.

 Three of our employees presented our product by giving

small act in front of press and doctors.

 We have also invited fashion model for publicity

of the lens .
 Story Board

Scene:1 Scene:2

7 college girls are good friends. They always feel bad by seeing other girls as
They are fond of to attend the they wearing something
dance party at every weekend. different from them but not in clothes.
Scene:3 Scene:4

The reason of feeling bad is that they One day the 7 friends wear something
are wearing color lens and by that their different than them by seeing this the other
eyes looking so beautiful. girls felt same as 7 friends had felt before
few days.
Scene:5

What they wear different than them?

That is the eye flash.

Scene:6

Eye flash the lens which change the

color according to lights.
 CONCEPT TESTING

 Here our product is first tested by our employees.

 On finding of satisfaction level of the product to meet to the

customer requirements , the product is able to meet to the target
consumers needs.

 At the same time the testing of the product is done by giving free
samples to some of our target consumer markets, doctors and
models.
 STP analysis of the
Eye flash lens
Geographical:- Psychographic:-
Sport oriented ,
out-door oriented
Fashion oriented .

Region City Segmentation

India metro city

Demographic:-
Age:-
between 18 to 35
age group
 Target
 Our main target is teenagers and young generation who dislike
specks,
 Model and fashionable people or party people who want
glamorous eye looks.
 Premium class and upper middle class.
 Positioning
“LET THE WORLD COMES INTO YOUR EYES”

 This punch line will a great help for positioning of our

product.

 Here our product Provide perceptual positioning.

 P.O.D
 P.O.D : Eyeflash product use the protochromic reflecting
lens which reflect the out side colour into of the lens.

P.O.P
 P.O.P : The contact lens available in the Market
are having constant colour which can not
be changed when needed.
 U.S.P
 Form :
The size , shape and coating structure of the eyeflash lens.

 Features :
(I)Ultraviolet (UV) radiation
(II) the lenses will gradually return to their clear state
(III) Reflecting coating.

 Performance Quality :
Eyeflash lens providing protochomic lens with reflect coating which protect
eyes.

 Durability and Reliability :

Eyeflash lens give the reliable up to the expire date on the packing.