Leading Change in Revolving

Dynamic,
“Cutting Edge Strategies”
 ABSTRACT
Leading change and business expansion is
the matter of growth in business, the cut
throat market competition, rivals rat and
cat race, cost management , advancement
in technology, managing human resources
and return on capital employed making it
more challenging.
 INTRODUCTION

This research paper is focusing what are those

(D & D(directions, decisions ) and F & F
(factor and forces) which affect over
business action plan or look forward that
how an organization become more
competitive for enjoy a big market share in
pie.
 HOW TO BE LEADER:-

In the rapid changing business environment, the

following are the critical areas(i.e.5’C) that
facilitate the company to achieve leadership
and became market leader:
1. Consumer need
2. Cost
3. Competition
4. Channel
5. Condition
TO LEAD CHANGE & MANAGE THIS CHANGES BUSINESS
MANAGER NEED 6’D

1. Detective,
2. Designer,
3. Diplomat,
4. Discussant,
5. Decision maker and
6. Decision influencer
 I
N OVER ALL GRAND STRATEGIES OF BUSINESS OPERATION FOCUS TO
4’M

1. Men(Human resources),
2. Money(Finance),
3. Machine & Material (Production)
4. Marketing(key role player)but entrepreneur can’t
neglect
5. I.T.(Information technology),Which paly as role of
coordination
 WHAT STRATEGIES TO BE ADOPTED

1. Transformation
2. Strong M.I.S.
3. Searching for new ways and means to achieve success and
excellence.
 BUSINESS PROCESS REENGINEERING:-
“AN ORGANIZATIONAL MAKE-OVER”
B.P.R. facilitate sweeping change in all functional areas of
the organization.
Reengineering is fundamental 3,R :
 Rethinking
 Radical ,
 Redesign
 Core competence
A company adopt those technologies or processing which
can not be copied by the competitors is called core
competence.
Core competence will lead to the organization in win-win
situation.
Optimal utilization of resources
New and advanced technologies have to be adopt in all
functional areas:
Production
Marketing
Finance
HR
Organization need to strength their Research and
Development in order to embrace latest technologies.
 e-TAILING (BRICKS,CLICKS AND FLIPS):-

E-tailing-is business activities that primarily

uses the internet as a medium for customers
to shop.
 CRM  (CUSTOMER RELATIONSHIP MANAGEMENT):- 

CRM-is the process of managing detailed information

about individual customer's and carefully managing all
customers with (Touch Point) to maximize customer
loyalty.
 EXCELLENT THROUGH MANUFACTURING

 World Class Manufacturing ( WCM )

I. Products of high quality
II. Products with enhanced features
III. Products at the right price. 

 Just in time (JIT).

 MANAGING HUMAN RESOURCES:-
HR activity-
Training
Team building
Team work
leadership,
initiation,
interpersonal communication and employee participation
LEADING CHANGE WITH INFORMATION & TECHNOLOGY:-

 Computer based information systems help the organization to

convert raw data in to meaningful information, which helps
the manger in taking effective decisions, which in term
improve business performance and ultimately lead to
corporate excellence.
 TPS
 MIS
 DSS
 ESS
 SCM
 ERP
 CONCLUSION

‘winners never quit and quitters never

win’
Dr.Sanjay Bharti (Associate Professor)
Kanpur Institute of technology,Kanpur

Mrs.Archna Kumari (Assistant Professor)

(RBMI)Greater Noida