Integrated Marketing

Communication
Product Information
Communication
Process
Brand Entity
SWOT Analysis
IMC Strategy
 INTRODUCTION
 Realme was founded in May 2018, establishing itself as a smartphone brand offering
devices with both a strong performance and a trendy design in the broad context of e-
commerce.
 realme products won wide recognition for their "Power" and "Style" immediately after
the launch. In India, realme created a sales miracle by selling 1 million mobile phones
within 3 days during Diwali. realme also broke the sales record on Lazada in Southeast
Asia, and became the No. 1 brand in the mobile phone category of this platform.
 Currently, realme has entered the markets of more than 18 countries such as China, India,
Indonesia, Vietnam, Thailand, Malaysia, Pakistan, Egypt, etc. In May 2019, we’ve
launched in the Europe regions. realme is committed to offering powerful performance,
stylish design, sincere services and exploring more possibilities for smartphones.
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COMMUNICATION PROCESS

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 BRAND IDENTITY

 Realme indicates that the new logo is an

artistic and impactful representation of both
the Realme brand identity and its vision of
being ‘Proud to be Young’, which the brand
hopes will become a symbol of youth culture
around the world. The new brand image will
be rolling out across all channels from today. 

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 S-W-O-T ANALYSIS

Strength
 The major high point for Realme was its aggressive
pricing of the smartphones
 The major plus point for the company was that it didn’t
target different price bands, but was focused on one
particular segment, the Budget segment, which is also the
heart of the Indian smartphone industry.
Weakness
 There was no clarity on its relationship with Oppo. On
one hand, the company announced that it now an
independent company, still all the phones were
manufactured by Oppo Mobiles.

Another major issue, which multiple users reported was
the buggy user interface.

 Good quality product

 Good service

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 Opportunity
 Accessories could be a bigger revenue opportunity for
Realme in 2020
 India’s market for accessories such as cables, earphones,
chargers and power banks is expected to be close to Rs
9,577 crore in 2019, but 70% of the market is grey and
unorganised, according to industry estimates. The market
is expected to reach $4 billion (over Rs 28,000 crore) by
2026.
Threat
 Xiaomi grew its shipments in India by 8.5% year-on-year
to a record 12.6 million units, giving the firm a 27.1%
market share, according to the report.
 Realme and Oppo respectively claimed the fourth- and
fifth-largest market shares, but posted jaw-dropping
quarterly sales growth.
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 IMC Strategy

 The company would rather utilize its funds towards

building its product portfolio, adding innovations
than sponsoring mega events as part of its brand
strategy.

 *Realme also has a ‘low-margin, high-volume’

strategy as part of which the company has kept its
profit margin between 4% to 5%.

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PRODUCT
REALME U1

 SelfiePro Camera, Selfie Like A Pro

 AI Beauty+, Made for Glamorous Indian
 Dual Camera, Personalized Photography Delight
 Dual Camera, Personalized Photography Delight
 Faster & Smarter
 Optimized for Full Acceleration
 Efficient and Durable, Power Lasts Long
 Immersive Visual Experience
 Design, Color - Youth Spirits

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KEY FEATURES REALME
U1
AI 25 MP
camera Sony
IMX576 Sensor

3500mAh Hello P70

12mm AI
Battery Processor

16CM (6.3) DualSimDual Volte

FHD+ Dewdrop MicroSdUpto256
Screen GB

AI Face
Unlock 9
THANK
YOU!
NAME:MANJIT SAROJ
SYBMS
ROLL NO:44
EXAM SEAT NO:2119

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