Google Ads: Remarketing

Gintarė Gulevičiūtė

gintare.guleviciute@mruni.eu
Adwords Digital Academy

Remarketing
Remarketing lets you show ads to people who have visited your website or used your
mobile app before. When people leave your website without buying anything, for
example, remarketing helps you reconnect with them by showing relevant ads as they
browse the web, as they use mobile apps, or as they search on Google.

Video about remarketing:

http://www.youtube.com/watch?v=JXDrsk7voco&feature=player_embedded
Adwords Digital Academy

Remarketing

1 2 3

Users gets cookie while he visits Google AdWords / Analytics systems When user leaves your site and visit
your website creates list of users other site – ad is shown to him
Adwords Digital Academy

Ideas for remarketing

Increase brand awareness

Display ads to your brand will

always be visible to your
visitors

Unfinished purchases

Display advertising for those

who did not complete the
purchase process and to
propose such additional
discount.
Adwords Digital Academy

Ideas for remarketing

Sales

Use Remarketing, when you have a

sale or a share, report it to those who
have already visited you

Special Occasions

Use Remarketing special

occasions: at Christmas, St.
Valentine's Day, Mother's Day, etc.
How remarketing works

Δ Remarketing helps you reach people who have visited

your website or used your app. Previous visitors or users
can see your ads as they browse websites that are part of
the Google Display Network, or as they search for terms
related to your products or services on Google.
Δ To set up remarketing, you'll need to add the remarketing
tag to your website or app, create remarketing lists, and
build remarketing campaigns that use your lists.

6
Adwords Digital Academy

Set up remarketing (Tools-Shared library-Audience

manager)
Adwords Digital Academy

New remarketing list

Add a remarketing list to a Display Network ad
group

9
Create your first display remarketing campaign

10
Thank you!
Questions & Answers

gintare.guleviciute@gmail.com