EverGarden

A SMART WAY OF GARDENING

Table of Contents

01. 02. 03.

Business Target Market & Competition
Overview Analysis Analysis
Target Market, Market Validation, Competition & Competitive
Our Idea, Problem & Solution
Size & Adoption Advantages

04. 05. 06.

Product & Press & User
Business Model
Financials Reviews
Business Model & Business Product Description & Press Reviews, User
Process Financial Plan Testimonials & Team
Mission
Statement
Making gardening easier and
accessible for more people
and making a profit out of it.
01.
Business
Overview
Our Idea, Problem & Solution
Ever
Garden

EverGarden is an app based

service to help our consumers
build their dream garden.
Problem Solution
Gardening needs time, Our services will make
effort and dedication. gardening easier for
But that’s very hard to our consumers than
manage for the ever before.
majority of people.
Target Market &
Analysis
Target Market, Market Validation,
Size & Adoption

02.
Market
Validation

In our current market:

● Consumers are more E-commerce dependent

● People have less time to create and manage a garden
● App based services are more accessible to people than websites

Our app based service tries to fulfill these failings in the current market
 Target
Area Average Spend per Customer

10% Rural ৳ 5,000

90% Urban

Age Interests

Flowers Vegetables
40% 60%
Fruits Others
25-40 40-60
Calculating
Market Size

We have to consider:

● Defining our target customer

● Determining our Penetration Rate and calculating potential Market Size
● Applying the Market Size data

These factors will help us identify and calculate our target and market size
Market Share
40%
Bonayon.com MyGarden BD
36%
The largest 2nd largest but
provider in the lacks some
32%
market services

24%
Beauty Green BD Garden.com.bd
Another provider with Currently smallest
less reach in the in the market
market
Profit Margins

1095 Penetration Rate Total Houses

Houses Approx. 32% 1095 Houses in
32% Total 365 days

3 Daily Estimate Yearly Profit

Houses/D ৳2 Average ৳5,480 2M BDT yearly
ay Millions from 3 houses estimated profit
৳ 3,498,300
Our estimated market size in 1 year
Market Adoption
Steps to Market Adoption:

1. Raising awareness of our product and services via

● Social Media
● Commercial Marketing
1. Piquing Interest of the masses by
● Providing attractive offers
● Partnering with Celebrities and People of Interest
1. Having good quality and evaluation of our product by
● Strictly maintaining product quality
● Offering the best prices in the market
● Providing excellent services and support
03.
Competition Analysis
Competition & Competitive
Advantages
Competitors

MyGarden BD Garden.com.bd
Garden design and Gardening tools and
landscaping supply shop

Beauty Green BD Bonayon.com

Gardening shop and Gardening shop and
design consultancy landscape design
Them Us
Most of them provide In addition to those we
basic design concepts also provide
and sell regular plants consultancy and
and seeds. landscaping services.
 Competition Analysis

Design Yes Yes X Yes

Deployment X X X Yes

Buy & sell Yes Yes Yes Yes

Business Model
Business Model & Business
Process

04.
Our Services

Selling Plants Selling Equipments Garden Planning

The most basic service we Equipments are also necessary Designing infrastructures with
provide for a the help of architectural
professionals

Garden Creation Garden Management Subscriptions

Garden management and
Creating a garden at home Subscription based services for
consultancy
garden owners
 Our Plans

Basic Pro Premium

● Free Delivery ● Benefits of Basic ● Benefits of Pro & Basic

● Weekly Offers ● Monthly Free Plants ● Monthly Free Servicing
● Specialist Support ● Servicing Discounts ● Premium Discounts

৳199 ৳399 ৳699

 Our Process
Order Planning
Our consumers order We plan and share our
our product or services design ideas with our
through the app consumers

1 2 3 4 5
Supply Delivery Deployment
We Deliver those We work according to
We get our supplies
products to our our planning and
from various nurseries
consumers design
and shops
05.
Product &
Financials
Product Description & Financial
Plans
 Financial Plan

Analyze Convince Secure

Find proper Mutual

Convince them
people who agreement and
for an
might have secure
investment
interest investment

1 2 3
Mobile App

EverGarden Smartphone app is

available for both Android &
IOS.
It is a fully featured app with
integrated Google Lens AI
technology.
Press & User
Reviews
Press Reviews, User Testimonials
& Team

06.
Press Review

The Daily Star wrote about us

on 10th of December 2020.
They praised our initiative for
the eco friendly approach and
ease of use.
User Review
#1 5/5

It's a wonderful initiative by the planners and surely it is helpful and unique. It has
overall everything regarding plantation and seeding which is immensely needed in this
condition where deforestation is harming excessively. One can easily access according to
requirement and also it is user friendly including its cash on delivery option. Really
appreciating and loved the app and the idea.

- Md. Emon Sharkar

User Review
#2 3.5 / 5

There is no mention in the app about how long it will take to deliver the plants. As a
result, there is a risk of not getting the product on time. Besides, if you forget the login
password of the app, there is no option of forgetting the password in the app. To order
the product you need to log in again with a new email. Which is painful. I think if they
can make those changes in the app, they will be able to provide a better service.

- Topu Siddiq
User Review
#3 4.5 / 5

The Idea behind this app is very good. The app is also very good but some quality of life
tweaks would make the user experience much better. Right now the UI can be confusing
to new users. Making it more user friendly would be right step from here. Everything
else in the app is very good. The design and the color scheme fit the app perfectly. And
the AI plant detection feature is truly amazing.

- Tanmoy Barua
 Team Members & Roles
Rashik Shahriar Akash (202-15-3825)

Idea, Market Validation, Press & User Reviews Tabassum Islam Mim (202-15-3848)
App Design, Logo Design, Cover, Problem &
Mohammad Ullah (202-15-3833) Solution

Business Model & Presentation Slide Design

Radiful Islam (202-15-3837)
App Sketch, App Design , Logo Design & Financial
Plan, Product
Jannatul Ferdous Konok (202-15-3828)
Market Adoption & Market Research
Nausin Shadia Onti (202-15-3827)

Competitional Analysis & Competitive Advantages

Mehedi Hasan Rudro (202-15-3845)
Market Size, Share & Growth analysis
Thanks
Do you have any questions?
support@evergardenbd.com
+880 620 421 969
evergardenbd.com

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