TAJ GROUP OF HOTELS

Submitted by-
Aishwarya More
To
Dr. Makarand Joshi
Ajeenkya DY Patil University
Presented by- Vedant Kanwate
Guided by- Dr. Vijay Kulkarni
  Introduction of the company
 Marketing Mix Taj Palace Mumbai
 SWOT Analysis
 Competitors
 Conclusion and Recommendations
Table of Content
 Introduction

 Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels
Company Limited.
 Its Headquarter is Nariman Point, Mumbai
 Founded by the Founder of TATA Group, Mr Jamsetji Tata in 1903
 CEO: Puneet Chhatwal
 Marketing Mix Taj Palace Mumbai

Product
Temporary Stay in Facility (Rooms)
1) Tower rooms
2) Club Rooms
3) Palace Rooms
4) Signature and Presidential Suits
 Price
Price is Set according to its brand image.
As Taj Hotels Associate themselves with Luxury
and Royalty, the Prices are very high compared to
their competitor.
Place
Strategically Located
It is situated in the main area of city and still
provides peace and relaxation to the customers.
The iconic and heritage building which has been
synonymous to Mumbai over the last 106 years
leaves an impact on the guest’s mind
Near-by to major tourist spots like Nariman
point, Gateway of India, Marine Drive etc..
 Promotion

Selective and very Targeted.

In-house Marketing (Magazines, Tv)
Promotion Platforms like Trip advisor, Goibibo
Celebration of Indian and International Festivals to achieve
Special Bookings and stays. Like Christmas, Chinese New Year
etc.

Lobby decoration at Taj Mahal Palace,

Mumbai during Diwali 2018

New Year Promotional Ad by Vivanta by Taj, Delhi 2019

 SWOT ANAYLSIS OF TAJ PALACE MUMBAI
Strengths Weakness

High Brand Strategic First Mover

Image location advantage

Celebrity Customer
Brand Very
Status Service
Dilution Expensive
Confused
Customer
Perception
 Opportunity Threats

Terrorist attack- New brands

Increase in Luxury Market in Rebuilding Customers Launching in
Luxury Tourists. India to expand Trust towards brand India

Expanding into
Need for
Foreign Markets Innovation
 Competitors

ITC Group of Hotels

The Oberoi Hotels and Resorts
Marriott International
The Leela
 Conclusion and Recommendations

Feedback should be taken not only from the external customers but
also internal customers
Treat all customers Equally
Regular track on sales data for further leads and follow up.