Operation Downtime

-OGL
343-

Team 1: Katrina Hempelman, Ashley Estrada, Jeremy Tod, 

Sasha Mokhtartoroghi, & Robert Roxy
 Persistent, Heightened
Physiological Stress Response

• Approximately 30 percent of first responders develop behavioral health

conditions (SAMHSA, 2019, p. 3)

• Service members also experience higher rates of mental health

concerns including suicidal ideation, traumatic brain injury, post
traumatic stress disorder, and depression (American Psychological
Association, n.d.)

• Operation Downtime is a local nonprofit created to provide support to

military service members, veterans, and first responders experiencing 
persistent, uncontrolled, heightened physiological stress response as a
result of on-the- job demands. 

• We provide alternative therapies to help “retrain the brain” and allow

individuals in the identified high-risk groups to take back control of
their lives.

• The focus is on reducing the stigma of this type of mental and A veteran’s worst wounds may be the ones you can’t see. (n.d.). [Online image]. Retreived from
behavioral health  issue and improve overall quality of life for those https://patch.com/california/marinadelrey/erasing-the-stigma-of-mental-illness-for-military-personnel-marinadelrey

who stand between the American public and potential disaster.

Our Organization
• Local non-profit organization with hopes to attain
national status in future

• Focused on local community outreach through

sponsorships of local heroes 

• Funded by individual donors and local businesses

sponsorships

• Funds are used for operational needs and

promotional costs to ensure future donations

• Seeking new opportunities and potential for

growth in order to cover every community in the
U.S.

Non-profit Organizations. (2019). [Online Image]. Retrieved from https://www.igdsolutions.com/non-profit-organizations

How we can help
• Operation: Downtime is providing help to our local heroes
and military veterans with a way to release their daily
occupational stresses. We do this through various means of
cognitive engagements. It is our mission to design
individually specific cognitive outlets for our local heroes
so they may be in control of their lives once again. 
• Social media partnership campaigns
• Crowdsource funding
• Cognitive studies / practices
• 9 Week “retrain the brain” program

https://bcfirstrespondersmentalhealth.com/resource/paramedic-11-x-17/
Campaign
• Our organization  is designed to not only serve those who serve us, but also to
give back to those who give to us. We provide a way for local businesses to
contribute to our cause through partnered ad campaigns. If we don’t grow our
communities and local businesses, we will not have anyone to protect and serve.

• We will run simultaneous “cause marketing” campaigns to bring extra support

and business to the contributing business that donates to the cause.

• Co-branding ads will be running on social media outlets to get the word out that
a local business or individual has sponsored a local hero into the program.

• This cause marketing side of the organization will show the community that are
local businesses are being socially responsible

Community-empowerment-1. (n.d.). photograph. Retrievedfrom https://soundgirls.org/wp-

content/uploads/2019/08/community-empowerment-1.jpg
Motto

•Our organization is determined to help first

responders find resources that can help alleviate and
cope with the stressors that affect their everyday life.
Our motto “Retrain the Brain” captures what we hope
to achieve for those heroes who struggle to find that
mental balance.  

8 Ways To Train Your Brain To Become More Positive. (n.d.). photograph.

Retrieved from https://due.com/blog/train-your-brain-to-become-more-positive/
Target Audience
Target Audience receiving services:

• First responders

• Veterans

• Active Military

Anyone who is currently or has been a first responder and or active

military will be our target audience for this program. They have
served us, so we owe it to serve them when they are in need.

Target Donor Audience:

• Corporations

• Local Businesses

• Individual donors

Anyone who would be willing to donate money and supplies to our

organization will be our target audience. This meaning local ClipArt (online image)First Responders: https://www.istockphoto.com/illustrations/first-responders?sort=mos
tpopular&mediatype=illustration&phrase=first%20responders
businesses and donors nearby as well as anyone else who is interested
in supporting our cause.
Resource Page
• American Psychological Association. (n.d.). The mental health needs of veterans, service  members and
their families. Retrieved from https://www.apa.org/advocacy/military-veterans/mental-health-needs.pdf
• SAMHSA. (2018, May). First responders: Behavioral health concerns, emergency response, and trauma.
Retrieved from
https://www.samhsa.gov/sites/default/files/dtac/supplementalresearchbulletin-firstresponders-may2018.p
df
 

• A veteran’s worst wounds may be the ones you can’t see. (n.d.). [Online image]. Retreived from
https://patch.com/california/marinadelrey/erasing-the-stigma-of-mental-illness-for-military-personnel-mar
inadelrey
•
Non-profit Organizations. (2019). [Online image]. Retrieved from
https://www.igdsolutions.com/non-profit-organizations