ETHNOGRAPHIC

S h i n t a Yu l i a n t a r i ( T 2 0 1 7 6 0 0 3 )
Ika Nur Fais (T20176014)
 THE WORD 'ETHNOGRAPHY' IS
DERIVED FROM THE GREEK ἜΘΝΟΣ
( E T H N O S ) , M E A N I N G " A C O M PA N Y,
L AT E R A P E O P L E , N AT I O N " A N D   -
G R A P H Y, M E A N I N G " W R I T I N G " .
ETHNOGRAPHIC STUDIES FOCUS
O N L A R G E C U LT U R A L G R O U P S O F
PEOPLE WHO INTERACT OVER
TIME. ETHNOGRAPHY IS A SET OF
Q U A L I TAT I V E M E T H O D S T H AT A R E
U S E D I N S O C I A L S C I E N C E S T H AT
F O C U S O N T H E O B S E R V AT I O N O F
SOCIAL PRACTICES AND
INTERACTIONS

Add a Footer 2
 THE USE OF ETHNOGRAPHY IS
M O S T C O M M O N LY U S E D B Y
S O C I O L O G I S T S W H O TA K E A
MORE SPECIFIC LOOK INTO
SOCIETY AS WELL AS
PROPOSED RESEARCH FOR
S T U D I E S I N V O LV I N G
PA R T I C I PA N T O B S E R VAT I O N .
WS IUT HB ITNI TS O
L EC I EGTOY EI TS CHAENRBEE
U S E D F O R O R G A N I Z AT I O N S ,
C O M M U N I T I E S , C U LT S , E T C .

Add a Footer 3
 Gerhard Friedrich Müller developed the
concept of ethnography as a separate
discipline whilst participating in the 
Second Kamchatka Expedition (1733–43)
as a professor of history and geography.
Whilst involved in the expedition, he
differentiated Völker-Beschreibung as a
distinct area of study. This became
known as "ethnography,"

Add a Footer 4
 TYPES OF ETHNOGRAPHIC DESIGN

1. The realist ethnography

2. The case study

3. The critical ethnography

5
 ETHNOGRAPHIC

Key Characteristics Key Characteristics

• Cultural themes • Fieldwork

• A culture-sharing group • Description, themes and

• Shared pattern of interpretation

behavior,belief and • Context or setting

language • Researcher reflexivity

Add a Footer 6
 Tribe
STEP ETHNOGHRAPY
DESIGN
5%
1. Identify intent and the type of design and 40%
6%
relate intent to your research problem

2. Discuss approval and access

considerations 24%

61%
3. Use appropiate data collection procedurs

4. Analyze and interpret data within a design

5. Write the report consistent with your

design
java sunda malay batak madura

Add a Footer 7
 EVALUATE AN ETHNOGRAPHY

 Identifies a culture-sharing group or case to study.

 Focuses on a cultural concept recognizing that this concept may be very broad.

 Provides evidence to show how this group has established over time pattern of
behavior,langguage,and beliefs.

 engages in fieldwork and gathers the evidance through a detailed description of the
culture-sharing group and the context in which in exits,themes that summarize
major ideas about how the group works,and interpretation that sugests how the
group illustrates”culture at work”

 Portrays the researchers and reflecting on their on their own role in the study and
how their background,gender,and history shape the account that they report.

8
THANK YOU

9
 CUSTOMIZE THIS TEMPLATE

Template Editing
Instructions and Feedback

10
10