STRATEGIES IN EFFECTIVE

COMMUNICATIONS
The seven Cs of Effective Communication

 We can spend almost our entire day communicating.

 We need make sure that we communicate in the

clearest, most effective way possible.

 This is why the seven Cs of communication provide

a checklist for making sure that your meeting,

emails, conference calls, reports, and presentations
are well constructed and clear so your audience gets
your message.
 According to the seven Cs, communication needs to

be: clear, concise, concrete, correct, coherent,

complete and courteous.
CLEAR
•When writing or speaking to someone, be
clear about your goal or message. What is your
purpose in communicating with this person? If
you’re not sure, then your audience won’t be
sure either.
To be clear, try to minimize the number of
ideas in each sentence. Make sure that it’s easy
for your reader to understand your meaning. 
CONCISE
 When you’re concise in your
communication, you stick to the point and
keep it brief. Your audience doesn’t want to
listen six to one hour conversation that can
last about a couple of minutes.
 Are there any unnecessary sentences?
 Have you repeated the point several times,

in different ways?
CONCRETE
 The audience need to visualize your
statement or idea in conversation
 When your message is concrete, then

your audience has a clear picture of

what you’re telling them. There are
details (but not too many!)
CORRECT
 When your communication is correct, it fits
your audience.
 Do the technical terms you use fit your

audience’s level of education or knowledge?

 Have you checked your writing for

grammatical errors? Remember, spell

checkers won’t catch everything.
 Are all names and titles spelled correctly?
COHERENT
 When your communication is
coherent, it’s logical. All points
are connected and relevant to the
main topic, and the tone and flow
of the text is consistent.
COMPLETE
 In a complete message, the audience has
everything they need to be informed and, if
applicable, take action.
 Does your message include a “call to

action,” so that your audience clearly knows

what you want them to do?
 Have you included all relevant information –

contact names, dates, times, locations, and

so on?
COURTEOUS
 Courteous communication is friendly, open,
and honest. There are no hidden insults or
passive-aggressive tones. You keep your
reader’s viewpoint in mind, and you’re
empathetic to their needs.
 Does your message communicate

creatively? Creative communication helps

keep your audience engaged.
COMMUNICATION
STRATEGIES
A systematic technique
employed by a speaker to
express his meaning when faced
with some difficulty
techniques of coping with

difficulties in communicating
CIRCUMLOCUTION
 Describing or exemplifying the
characteristic of the target object of action
 e.g. the thing you open wine bottles with:

(corkscrew).
 I get red in my head: (shy)
 The thing that have light of red, green,

yellow for traffic: (Traffic light or Stop light)

APPROXIMATION
 Using an alternative term which
expresses the meaning of the target
lexical item as closely as possible
 e.g. ship for sailboat
 work table for workbench
 CR for restroom
WORD COINAGE
 Creating a non existing word to understand
by your audience
 e.g., vegetarianist for vegetarian
 Google it, for search it
Non linguistic signals
 Mime, gesture, facial
expression, or sound imitation.
 Eg- Bees- Bzzzzzzz
 Charade
Literal translation
 Translating literally a lexical item,
idiom, compound word, or structure
 Ron is a wet blanket- literal

translation is Ron is coward

Codeswitching
 Using your first language switching to
second language
 Example: When you are talking in

English and the audience cannot

understand you will switch your
language to your native language
Tagalog
Appeal for help
 Asking for aid from the crowd
listening to your discussion
Stalling or time gaining strategies
 Using fillers or hesitation
devices to fill pauses and to
gain time to think
 (e.g., well, now, let’s see, uh,

uhm, as a matter of fact).

Topic avoidance
 Avoiding topic areas or
concepts if it is impromptu
 Avoid the topic that you don't

well known
Message abandonment
 Leaving a message unfinished
because of language
difficulties.
 This is the last thing you will

do if you don't know the thing

you will gonna say.