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Personality and Self Concept
Personality and Self Concept
Personality and Self Concept
CONCEPT
WHAT IS PERSONALITY?
Personality can be described as the
inner psychological characteristic that
reflect how a person responds to his/her
environment.
1. Innovativeness
2. Dogmatism
3. Social character
4. Need for uniqueness
5. Optimum Stimulation Level
6. Variety or novelty seeking
Marketing implication of
personality traits
Innovativeness
Degree to which consumers are receptive to
new products, services or practices
Dogmatism