Tha Coca-Cola Company (Business English)

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r Type Public (NYSE: KO)
Dow Jones Industrial Average Component
r Founded 1892
r Headquarters Atlanta, Georgia, U.S.
r Area served Worldwide
r Products Coca-Cola, Carbonated Soft Drinks, Water and other
non-alcoholic beverages
r Revenue US$31.0 Billion (ÿ 

r Employees 92,800 (^  )


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m The Coca-Cola Company is the global soft-drink industry leader, is a
beverage retailer, manufacturer and marketer of non-alcoholic beverage
concentrates.
m The company is best known for its flagship product Coca-Cola,
invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola
formula and brand was bought in 1889 by Asa Candler who
incorporated The Coca-Cola Company in 1892. Coca-Cola currently
offers more than 500 brands in over 200 countries and serves 1.6 billion
servings each day.
m But our company is more than just a
brand.

m We are a company committed to


improving people¶s lives wherever
they are.

m In the 200 countries where we are


engaged, we strive to improve
education, health and wellness, and
the environment.

m We are more than just an enterprise.

m We are a partner, a neighbor and a


friend
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As the world¶s largest beverage company, they refresh that world. The
Company does that by developing superior soft-drinks, both
½   and ½  , and profitable  ½
 ½
beverage systems that create value for their Company, their bottling
partners, their customers, their share owners and the communities in
which they do business.
  
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m Coca-Cola Company has a special social responsibility program, which is
called LIVE POSITIVELY.
m «LIVE POSITIVELY is our commitment to making a positive difference in the
world. Through redesigning the way we work and live, we consider
sustainability as part of everything we do».
m In this program they make the following points:
1. BEVERAGE BENEFITS
2. ENERGY MANAGEMENT AND CLIMATE PROTECTION
3. ACTIVE HEALTHY LIVING
4. WORKPLACE
5. COMMUNITY, etc.
      
A healthy environment, locally and globally, is
vital to our business and to the communities
where we operate. We view protection of the
environment as a journey, not a destination. We
began that journey a number of years ago, and
it continues today.

Each employee of The Coca-Cola Company


has responsibility for stewardship of our
natural resources and must strive to conduct
business in ways that protect and preserve the
environment. Our employees, business
partners, suppliers and consumers must all
work together to continuously find innovative
ways to foster the efficient use of natural
resources, the prevention of waste and the
sound management of water.
  
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m Our employees are the heart and soul of The Coca-


Cola Company and help make us a special part of
people's lives. For more than 117 years, Coca-Cola
employees have led our success by living and
working with a consistent set of ideals as we seek to
benefit and refresh everyone who is touched by our
business. This basic proposition of our business is
simple, solid and timeless.
 

Coca-Cola has sponsored the English
Football League since the beginning of the
2004-2005 season. Other major
sponsorships include the NBA, the
Olympic Games, the FIFA World Cups and
the UEFA Euro, as well as the hit Fox
singing-competition series American Idol.
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