 Media

Media and Information  Information

Literacy  Technology

 Literacy

 Communication
ability society information signals integrate
understand physical technology locate create
object/s

interpret access variety of life traditional media

forms and
formats

communicate analyze knowledge environment new technologies

printed evaluate study technological participate

tools

written media experience manage communication

 ability society information signals integrate

M understand physical
object/s technology locate create

interpret access variety of forms life traditional media

and formats
E communicate analyze knowledge environment new technologies

D printed evaluate study technological tools participate

I written media experience manage communication

A
The physical object used to communicate information.
 ability society information signals integrate
L physical
understand technology locate create
I object/s

variety of forms
T interpret access
and formats
life traditional media

E communicate analyze knowledge environment new technologies

printed evaluate study technological tools participate

R written media experience manage communication

A
The ability to understand, interpret, create, and communicate using printed
C and written materials.

Y Literacy involves a continuum of learning.

M ability society information signals integrate
E physical
understand technology locate create
D object/s

I variety of forms
interpret access life traditional media
A and formats

communicate analyze knowledge environment new technologies

L printed evaluate study technological tools participate
I
written media experience manage communication
T
E The ability to access, analyze, evaluate and create media in variety of forms
R and formats.
A
It empowers citizens by providing them with competencies (knowledge and
C skills) necessary to engage with traditional media and new technologies.
Y
I ability society information signals integrate

N understand physical
object/s technology locate create

F
variety of forms
O interpret access
and formats
life traditional media

R communicate analyze knowledge environment new technologies

M printed evaluate study technological tools participate
A written media experience manage communication
T
I A broad term that covers processed data, knowledge derived from
O study, experience, instruction, signals or symbols.
N
I
ability society information signals integrate
N
F physical
O understand object/s technology locate create
R
M variety of forms
interpret access life traditional media
A and formats
T
I communicate analyze knowledge environment new technologies
O
printed evaluate study technological tools participate
N
written media experience manage communication
L
I
T The ability to recognize when information is needed, and to
E
R locate, evaluate, and effectively communicate information in
A various formats.
C
Y
T ability society information signals integrate

E understand physical
object/s technology locate create

C interpret access variety of forms life traditional media

and formats
H
communicate analyze knowledge environment new technologies
N
printed evaluate study technological tools participate
O written media experience manage communication
L
O The branch of knowledge that deals with the creation and
use of technical means and their interrelation with life,
G society, and the environment.
Y
T
ability society information signals integrate
E
C physical
understand object/s technology locate create
H
N
O interpret access variety of forms life traditional media
and formats
L
O
communicate analyze knowledge environment new technologies
G
Y printed evaluate study technological tools participate

L written media experience manage communication

I
T
E The ability of an individual (with others or independent) to
R responsibly use technological tools.
A
C
Y
MEDIA AND INFORMATION LITERACY (MIL)

Introduction to MIL

 Communication
 Media
 Information
 Technology
 Literacy
Communication

• What is communication?

• Why do we communicate?

• How do we communicate?
 WHAT IS COMMUNICATION?

the act or process of using words,

sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
“One of those everyday activities that is
intertwined with all of human life so
completely that we sometimes overlook its
pervasiveness, importance and complexity” –
Littlejohn and Foss (2008)

from the Latin terms

“COMMŪNICĀRE” and
“COMMUNIS” which means “to share”
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATIO COMMUNICATIO
N N
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/
expressions
 Lord God,
Thank you for all the graces you have
showered upon us, not only today but in
every way.
Please continue to bless us always.
Amen
Recapitulation
• Communication
– Etymology
– Meaning
– Basic types
– Purpose
What is MEDIA?
Media Minute Introduction: What is media
anyway?

https://www.youtube.com/watch?v=bBP_kswrtrw
TYPES OF MEDIA:

1.PRINT MEDIA
BROADCAST MEDIA
3.DIGITAL OR NEW
MEDIA
 - media consisting of paper and ink,
reproduced in a printing process that
is traditionally mechanical

NEWSPAPER COMICS
BOOKS
MAGAZINES BROCHURES
 - media that reaches target audiences using
airwaves as the transmission medium

TELEVISION MOBILE PHONES

RADIO MOVIES / FILMS
SATELLITES
-contents are organized and distributed
on digital platforms.
* Digital refers to something using digits,
particularly binary digits.(O’s and I’s)
* O’s and I’s or the Binary Code is the
ONLY language that the computer
understands.
COMPUTERS
 INTERNET
(Interconnected
Network)
SOCIAL MEDIA
 MEDIA CONVERGENCE

* CONVERGE means
meeting at a point, it
is synonymous to the
words: join, unite,
intersect, merge,
connect, coincide
 How is communication affected by media
and information?
MEDIA Communication INFORMATION
 Communicatio  data, knowledge
n Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/