GULSHAN KUMAR FILM &

TELEVISION INSTITUTE OF INDIA

ACADEMIC YEAR 2020

India’s Largest Student Review Platform

01 CAMPAIGN ANALYSIS
JUN’20 TO OCT’20

India’s Largest Student Review Platform

 Contents

Collegdunia.com Inventory
01 Who we are?
04 Optimizing Campaign performance

Campaign 2020 Opportunities & Insights

02 Overview
05
Campaign 2020 The Road Ahead
03 Performance Till Date
06 Opportunities for GKFTII

India’s Largest Student Review Platform

Collegedunia.com is India's Leading college search portal. Helping
student choose the right college, we organize information on
colleges, exams and course and make it easily accessible.
 Campaign 2020 Plan

Offering Location Quantity

Mass Communication-Delhi NCR 1
Listing
Design-Delhi NCR 1

On the database of students looking for admission in Mass

Communication and Design courses- North India (Delhi NCR,
Emailer 4
Chandigarh, Haryana, Himachal Pradesh, Jammu and
Kashmir, Punjab, Uttar Pradesh, Uttarakhand)

Duration June 2020 to October 2020 5 months

Target Group Mass Communication and Design  

India’s Largest Student Review Platform

 Performance Till Date

688 Leads Delivered

GKFTII Percentage
Total Leads 688 100%
604 Eligible Leads
Eligible 604 87.79%
137 Interested
Interested 137 19.91%
16 Admissions
Admissions 16 2.32%

India’s Largest Student Review Platform

 Emailer Report

Campaign Sent Open Clicks Open% Click% CTR

BIMTECH_2020 846717 47274 5673 5.58% 0.61% 12%

 Inventory- Listing

Position Links

7th https://collegedunia.com/bmm/delhi-n
cr-colleges  

7th https://collegedunia.com/design/delhi-
ncr-colleges  

India’s Largest Student Review Platform

Geographic Lead Trend

• Most of the students came from Delhi NCR,

Haryana and UP
• Most students came from the cities – New
  Delhi, Faridabad, Ghaziabad, Gurgaon, Lucknow
and Agra
• These cities accumulated 82.09% of all the
leads
 Geographic Lead trend

Cities Number of Leads Cities Number of Leads

Agra 22 Jaunpur 3
Aligarh 4 Kanpur 18
Allahabad 6 Lucknow 37
Bareilly 6 Ludhiana 1
Observation Bathinda 1 Mathura 1
Bhubaneswar 1 Mayur Vihar 1
Collegedunia has helped
Gaya 1 Meerut 13
BIMTECH in student outreach
, brand awareness & Bijnor 2 Moradabad 2
generating responses from 28 Budaun 1 Mumbai 2
States / UT’s in India. C.D 1 Morni 2
Dehradun 1 New Delhi 331
Dwarka 1 Noida 75
Faridabad 26 Panchkula 1
Ghaziabad 31 Patna 3
Gorakhpur 1 Pune 4
Greater Noida 17 Rohtak 1
Gurgaon 42 Saharanpur 6
Hyderabad 1 Shimla 1
Jaipur 1 Sonepat 1
Varnasi 1 Suraj Kund 1
Yamuna Nagar 1 Varanasi 10
Grand Total 687
India’s Largest Student Review Platform
 Month Wise Lead Trend

Number of Leads
400

350 343

300

250 230

200

150

100 77

50
16
0
2020-Jun 2020-Jul 2020-Aug 2020-Sep

• Major Lead generation happened in month of June and July with a overall contribution of 83.40% of total leads.

India’s Largest Student Review Platform

DIGITAL ASSET- GKFTII MICROSITE
REVIEWS- MORE IS MORE

10X CHANCES OF CONVERSION INSTITUTES WITH GREATER THAN 150 REVIEWS

BLOGS & WEBINARS :
Blogs
Promoting College related & admission
related content through blogs
Webinar
Personal connect plays pivotal role in
application/admission, even in online
format. We can prepare a series of
webinars where Pearl Academy
faculty members.
COLLEGEDUNIA INTERVIEWS

PROMOTING THOUGHT-LEADERSHIP CONTENT WITH TARGET AUDIENCE FOR BETTER CONNECT

AND TRUST BUILD-UP
COLLEGEDUNIA NEWS

NEWS SECTION OF COLLEGEDUNIA RECEIVES DAILY UNIQUE VISITS OF 100K

 Road Ahead
1. Better penetration of existing one-
Delhi / Uttar Pradesh have been major contributor to the application count with a application share of 99.98% we can
explore this market better & expand the outreach with more branding and marketing activities

2. Top lead generating states-

Maximum number of leads were generated from states of Delhi / Uttar Pradesh / Haryana

3. Social Media promotion & Content Promotion through Collegedunia microsite-

Various contents regarding GKFTII can be published in the Collegedunia microsite’s news section. This gives the students a
platform where they can gain information regarding the college. Also social media promotions through Collegedunia can
help the college into engaging with more student base across India.

4. Interviews, Blogs and seminars-

Personal connect plays pivotal role in converting a lead in application/admission, even in online format. We can prepare a
series of webinars with GKFTII faculty members. Also we can arrange interviews of GKFTII dignitaries which we will
publish in the college microsite or YouTube channel which will help bridge the gap between the students and the top
management of the college.

5. Banners and live forms-

Using the banners in the design and mass communication college pages of Delhi NCR can help to increase the visibility of
the college. Also the live forms will help the students to be more engaged in the application process of the college.
 THANKS

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- The Most Amazingly seamless Admission Experience