BUSINESS PLAN

DEVELOPMENT
PRESENTED BY:MOHAMMED AL OTAIBI
UNDER SUPERVISION OF PROFESSOR:AHMAD ABU SHAIQA
 LEARNING OBJECTIVES

OVERVIEW OF BUSINESS PLAN

IMPORTENCE OF BUSINESS PLAN
ELEMENTS OF BUSINESS PALN
?WHAT IS BUSINESS PLAN DEVELOPMENT

IT IS A WRITTEN DOCUMENT DESCRIBING THE NATURE OF THE BUSINESS, THE

SALES AND MARKETING STRATEGY, AND THE FINANCIAL BACKGROUND
 IMPORTANCE OF BUSINESS PLAN

WHETHER YOU’RE STARTING A SMALL BUSINESS OR EXPLORING WAYS TO EXPAND

AN EXISTING ONE, A BUSINESS PLAN IS AN IMPORTANT TOOL TO HELP GUIDE YOUR
DECISIONS. THINK OF IT AS A ROADMAP TO SUCCESS, PROVIDING GREATER
CLARITY ON ALL ASPECTS OF YOUR BUSINESS, FROM MARKETING AND FINANCE
.TO OPERATIONS AND PRODUCT/SERVICE DETAILS
 ELMENTS OF BUSINESS PLAN
EXECUTIVE SUMMARY
GENERAL DEPARTMENT DESCRIPTION

SERVICES

MARKETING PLAN

OPERATIONAL PLAN

MANAGEMENT/ ORGANIZATION

FINANCIALS

APPENDIX
 EXECUTIVE SUMMARY

NO MORE THAN 2 PAGES LONG TO EXPLAIN THE PURPOSE.

IDENTIFY WHO YOUR CUSTOMERS AND PAINT A PICTURE OF HOW YOU SEE THE
FUTURE.

DO NOT WRITE IT UNTIL YOU HAVE FINISHED YOUR PLAN.

CONTENT SHOULD RESONATE A THEME OF EXCITEMENT AND PROFESSIONALISM,

.BE CONCISE AT THE SAME TIME
 GENERAL DEPARTMENT DESCRIPTION

• INCLUDE DEPARTMENTAL GOALS AND RELATE THEM TO MISSION/VISION OF THE

ORGANIZATION.

• DESCRIBE WHO YOUR TARGET MARKET.

• DESCRIBE HOW YOUR ABILITY TO MEET THIS TARGET POPULATION.(REFER TO

HOW YOU ARE PREPARING TO MEET ANY FUTURE CHANGES/ BRIEF HISTORY.

• BRIEFLY MENTION YOUR PREDICTIONS FOR THE FUTURE.

 SERVICES

.DESCRIBE SPECIFICALLY THE SERVICES AND PRODUCTS YOU OFFER

.WHAT IS THE DEVELOPMENT STATUS OF THE PRODUCT
.WHAT IS THE PLAN TO MAINTAIN THE LOYALTY OF CUSTOMERS
 MARKETING PLAN

.IDENTIFY YOUR COMPETITION

DISCUSS YOUR COLLABORATIONS WITH THE ORGANIZATIONS MARKETING DEPARTMENT TO

ENSURE THE

.COMMUNITY YOU SERVICE IS WELL VERSED IN YOUR SERVICES/PRODUCTS

BE SURE TO INCLUDE DETAILS ON INTERNAL MARKETING TO ENSURE THAT EMPLOYEES ARE

AS WELL VERSED

TO IDENTIFY THIS AS A MARKETING ADVANTAGE ABOUT HOW YOU MET OR WILL MEET THESE
 OPERATIONAL PLAN

EXPLAIN TYPICAL DAILY/ SHIFT OPERATIONS AND INCLUDE THE FOLLOWING:

HOURS OF OPERATION, DEPARTMENT AND PROVIDERS YOU INTERACT WITH, CATEGORIES

OF EMPLOYEES(LICENSED, UNLICENSED), NUMBER OF FTES, QUALITY AND SAFETY
PROGRAMS, PATIENT SATISFACTION INITIATIVES, HOW SUPPLIES ARE INVENTORIED AND
MAINTAINED, IDENTIFY REGULATORY AGENCIES YOU MUST COMPLY WITH, COMPETENCY
REQUIREMENT AND PLAN FOR SUSTAINING, RECRUITMENT AND RETENTION STATISTICS
AND PLANS, STAFF SCHEDULING PROCEDURES AND IDENTIFY NEED FOR ANY CONTRACT
.STAFF AND WHAT PERCENTAGE OF TOTAL STAFF THEY ARE

.FTES(FULL TIME EQUIVALENT)

 MANAGEMENT/ ORGANIZATION

IDENTIFY ALL MANAGER/ CHARGE/ TEAM LEADER ROLE AND DEFINE HOW THEY
DIFFERENTIATE.

DISCUSS THE QUALIFICATIONS NECESSARY FOR EMPLOYEES TO BE ELIGIBLE FOR

THEM.

PREPARE AN ORGANIZATIONAL CHART THAT SHOWS DEPARTMENTAL HIERARCHY .

 FINANCIALS

DISCUSS AND ANALYZE YOUR CURRENT BUDGET AS WELL AS PROJECTIONS FOR THE NEXT FISCAL YEAR.

BE SURE TO BACK UP YOUR PREDICTIONS WITH SPECIFICS SUCH AS GROWTH IN THE COMMUNITY OR A
CHANGE IN VENDORS THAT WILL DECREASE COSTS.

WE SHOULD ADDRESS/DISCUSS THE FOLLOWING ITEMS:

1- RECENT BUDGET SHEET 2- BUDGET PROJECTIONS FOR NEXT FISCAL YEAR.

3- CAPITAL EXPENSES WITH PROJECTIONS FOR NEXT YEAR.

4- BREAKDOWN OF STAFF CATEGORIES THAT NOTES HOURLY WAGES AND BENEFIT COST.
 APPENDIX

TO INCLUDE ANY ADDITIONAL DOCUMENTS LIKE JOB DESCRIPTION,

.DEPARTMENTAL GOALS AND STAFFING PATTERN
 EXAMPLE OF BUSINESS PLAN

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