Cadbury plc 

is a British confectionery company, the industry's

second-largest globally after the combined Mars-Wrigley.

 Headquartered in Cadbury House in the Uxbridge Business

Park in Uxbridge, London Borough of Hillingdon, England and
formerly listed on the London Stock Exchange, Cadbury was
controversially acquired by Kraft Foods in February 2010, after
integration the combined Cadbury and Kraft companies
became the largest confectionery company in the world again.
 Bassett's · Boost · Bournville · Bournvita · Brunch Bar · Buttons · 
Caramilk · Chomp · Clusters · Creme Egg1 · Creme Egg Twisted · 
Crunchie · Curly Wurly · Dairy Milk (Caramel)1 · Double Decker · 
Dream ·Fingers · Flake · Freddo · Fry's · Fudge · Green & Black's · 
Cadbury Heroes · Kent · Kréma · Koko · La Pie qui Chante · Maynards · 
Milk Tray · Mini Eggs · Moro · Mr. Big · Old Gold · Pascall · Picnic · 
Poulain · Roses ·Shots · Snack · Star Bar · 
The Natural Confectionery Company · Time Out · Trebor · 
Turkish Delight · Twirl · Vichy Pastilles · Wispa
Major Competitors

Thorntons plc - UK
Lindt & Spruengli AG (Aktiengesellschaft - "shares company")
- SWITZERLAND
Ferrero SpA (own Kinder trademark) - ITALY
Nestlé S.A. (Société anonyme - "anonymous/share company")
- SWITZERLAND
USA 
The Hershey Company plc
Mars, Incorpoated (no longer trading under the name
'Masterfoods')
 SWOT ANALYSIS
Strengths:
•Strong brand names like Cadbury Dairy Milk, Five star and Eclairs.
•Rich product mix.
•Support from the parent Cadbury Schweppes.

Weaknesses:
•Lack of launch of new brands in Chocolates segment.
Opportunities:
•The Indian market and more specifically the urban areas where the
penetration of Chocolates is low can be developed as a future market
through affordability and availability.
•Using information and technology to bring efficiency in logistics and
distribution.

Threats:
•Stiff competition in Confectionery segment.
•The company has large exposure to foreign currency exchange rate risk,
mainly on account of imported cocoa beans and cocoa butter in US
Dollar and Pound Sterling.
 PRODUCTS

The company manufactures and sells Chocolates 

Sugar confectionery
Malted foods,
Cocoa powder,
Drinking chocolate and malt extract

Bassett's · Boost · Bournville · Bournvita · Brunch Bar · Buttons · 
Caramilk · Chomp · Clusters · Creme Egg1 · Creme Egg Twisted · 
Crunchie · Curly Wurly · Dairy Milk (Caramel)1 · Double Decker · 
Cadbury Dream ·Fingers · Flake · Freddo · Fry's · Fudge · Green & Black's · 
Heroes · Kent · Kréma · Koko · La Pie qui Chante · Maynards · Milk Tray
 · Mini Eggs · Moro · Mr. Big · Old Gold · Pascall · Picnic · Poulain · 
Roses ·Shots · Snack · Star Bar · The Natural Confectionery Company · 
Time Out · Trebor · Turkish Delight · Twirl · Vichy Pastilles · Wispa
 Board of Directors (Cadbury India)
C Y Pal - Chairman
Matthew Cadbury - Managing Director
Rajiv Wahi - Vice Chairman
Jaithirth Rao - Director
S N Talwar - Director
Rajeev Bakshi - Director
Harsh Mariwala - Director
N V Iyer - Director
David Kappler - Director

B Puri - Executive Director

P Chhaya - Executive Director

J Strydom - Executive Director

G Sridhar - Executive Director

G M Bhat - Executive Director
 BOARD OF MEMBERS (GLOBAL)

Roger Carr Todd Stitzer

Andrew Bonfield
Chairman Chief Executive Officer
Chief Financial Officer

Dr. Wolfgang Berndt Guy Elliott Lord Patten

Independent Non- Senior Independent Non- Independent Non-executive
executive Director executive Director Director
Raymond Viault Baroness Hogg Colin Day
Independent Non- Independent Non- Independent Non-
executive Director executive Director executive Director
Our Strategies for Growth

•Build a high performing Organization

•Reframe our categories
•Exploit our sales capabilities
•Drive down costs without Compromising quality
The company manufactures and sells Chocolates 
Sugar confectionery
Malted foods,
Cocoa powder,
Drinking chocolate and malt extract