Malcolm Baldrige

National Quality Award

Presented by : Group 12
Vasu (091202107)
Abhijit (091202077)
Pranavi (091202075)
Gavin (091202086)
Manasa (091202067)
 What Is the Malcolm Baldrige Quality
Award ?
– Program established in 1987.

– Raises awareness about the importance of performance excellence in driving the U.S.
and global economy

– Provides organizational assessment tools and criteria

– Educates leaders in businesses, schools, health care organizations, and government

and non-profit agencies about the practices of best-in-class organizations

– Recognizes national role models and honours them with the only Presidential Award
for performance excellence.

– Award is given annually to companies in the manufacturing and service sectors

Malcolm Baldrige :

– Secretary of Commerce from 1981 to 1987 .

– He was a very big proponent of quality management at a time

when quality was not a large issue .

– He helped to draft one of the early versions of the Quality

Improvement Act .

– In recognition of his contributions in showing the importance

of quality, the award was named after him.
Reasons for the Establishment of the Malcolm
Baldrige Quality Award :
– Government officials saw that quality improvement
was no longer an option for American business, but
a necessity .

– Many businesses did not think quality was an

important issue .

– Others knew that it was important, but did not

know where to begin the improvement process .
How Can the Award Be Used to Help an
Organization?
– The criteria for winning the award are very demanding and
simply trying to align a company to them is highly beneficial .

– It can be used as a motivational tool for workers to rally

behind a common goal .

– Simply by competing for the award an organization sees the

importance of quality in their business
Who can Apply :

• Organizations headquartered in the U.S. may apply for the

Malcolm Baldrige National Quality Award.

• Even its territories may apply for the award, including U.S.
subunits of foreign companies.
Assessment of a MBNQA Winner:

– 55% of evaluation is based on how the organization

is run, 45% on the basis of performance .

– Every major part of the organization is accessed .

– Continuous improvement and re-evaluation is very

important
Seven Key Areas Specific to Winning the Award:

– Leadership
– Strategic Planning
– Customer and Market Focus
– Information and Analysis
– Human Resources Development and Management
– Process Management
– Business Results
 Baldrige Award Criteria
1. Leadership
Organizational leadership
  Public responsibility and citizenship
2. Strategic Planning 
Strategy development
  Strategy deployment
3. Customer and Market Focus
Customer and market knowledge
  Customer relationships and satisfaction
(continued) 9
 Baldrige Award Criteria

4. Information and Analysis 

Measurement and analysis of organizational
performance
  Information management
5. Human Resource Focus
Work systems
  Employee education, training, and
development
  Employee well-being and satisfaction
(continued) 10
 Baldrige Award Criteria
(continued)

6. Process Management
Product and service processes
  Business processes
  Support processes
7. Business Results
Customer-focused results
  Financial and market results
  Human resource results
  Organizational effectiveness results
11
Point Values for the Seven Key Areas of
Evaluation:

– 110 points – Leadership

– 80 points – Strategic Planning
– 80 points – Customer and Market Focus
– 80 points – Information Analysis
– 100 points – Human Resources
– 100 points – Process Management
– 450 points – Business Results
Sectors Awarded:

• Education
• Health Care
• Manufacturing
• Non-profit/Government
• Service
• Small Business
The Board of Examiners:

Board of examiners are selected every year by baldridge

performance excellence program.
– Appointed by the Director of  NIST Dr. Harry Hertz.

– Examiners attend a comprehensive training course.

– Join a group of industry experts and leaders from all sectors .

– Attend the invitation-only Malcolm Baldrige National Quality Award

Ceremony.
 The Board of Examiners:
– Board of Examiners composed of primarily private-sector experts in
quality and continuous improvement from all sectors of the economy.

– Independent board will research each competing organization, and

follows the specific criteria.

– Site visits consist of 4-6 examiners .

– Examiners are all volunteers .

– Appointment to the Board of Examiners is a very prestigious honour.

 DUTIES AND RESPONSIBILITIES OF EXAMINERS
• They attend a training course—named one of the Top 10 Government
Leadership Development Programs by Leadership Excellence—focused on
the Criteria for performance excellence and the Baldrige award process

• Examiners independently review an application for the Baldridge award

• As part of a team of experts, they participate in a consensus review of the

applicant organization via teleconference and an online scorebook

• They Prepare the final scorebook as a foundation for the feedback report sent

to the applicant as an aid in its journey toward performance excellence.
• They help to conduct an in-depth, on-site review of an applicant organization
act as an ambassador for the Baldrige program  and for performance excellence

• They attend the Baldrige Award Ceremony, where the president of the United
States traditionally presents the award, and participate in the Baldrige Examiner
Recognition Ceremony.

• TIME COMMITMENT OF EXAMINERS

Award Process Cycle:
Receive applications

Stage 1
Independent Review

No Feedback report
Judges select
to applicant

Stage 2
Consensus Review

No Feedback report
Judges select
to applicant

Stage 3
Site Visit Review

Judges review and recommend

Feedback report
Award
to applicant
recipients
The Bottom Line: Results

Improved customer satisfaction, engagement, and loyalty


Higher return on assets and performance


Greater workforce productivity, engagement, and achievement


Increased market share


Lowered costs


Increased revenue
Medrad Inc.
• Medical Device Company That Won MBNQA twice.
• Medrad is a provider of medical devices and services that enable
and enhance imaging procedures of the human body. Used in
diagnostic imaging, Medrad’s product offerings include a
comprehensive line of vascular injection systems, magnetic
resonance surface coils and patient care products, and equipment
services.
• Medrad is a 2003 and 2010 recipient of the Malcolm Baldrige
National Quality Award .
• The company’s world headquarters is near Pittsburgh,
Pennsylvania. Medrad is a U.S. affiliate of Schering AG, Germany
(NYSE:SHR).
Specific Baldrige Criteria:
Baldrige criteria available for:
• -Business (a medical device company
perspective)
• -Health Care (a medical device company
customer perspective)
The 2010 Baldrige Award recipients—listed with their category—are:

• MEDRAD, Warrendale, Pa. (manufacturing)

• Nestlé Purina PetCare Co., St. Louis, Mo. (manufacturing)
• Freese and Nichols Inc., Fort Worth, Texas (small business)
• K&N Management, Austin, Texas (small business)
• Studer Group, Gulf Breeze, Fla. (small business)
• Advocate Good Samaritan Hospital, Downers Grove, Ill. (health care)
• Montgomery County Public Schools, Rockville, Md. (education)
 Poudre Valley Health System (PVHS)
• PVHS is a locally owned and private, not-for-profit health care
organization serving residents of northern Colorado, Nebraska, and
Wyoming.
• Vision is to provide world class healthcare to those who need it.
“When we get better, people stay alive”
• Committed to quality and efficiency since it applied for Malcolm Baldridg
award some 10 years ago.
• Created customer service committee to analyze patient satisfaction level.
• High Patient loyalty and satisfaction which is an effect of high employee
satisfaction.
• Emphasis on team work. Provide good environment to work. Staff
interaction. Which leads in increase in employee satisfaction. Constant
feedback from employees encouraged. Open door policy.
• Technological innovation. Early adoptor of robotic technology.
• Highest quality and lowest cause because of local intervention
Why Apply for the Baldrige Award?

To improve performance and achieve world-class
results

To seek “the most cost-effective, value-added
business audit available anywhere”

To objectively clarify your organization’s strengths
and weaknesses
Benefits of Applying:
• Align efforts and resources
• Develop an integrated management approach
• Focus on results
• Enhance benefits of certification and accreditation
efforts
• Gain opportunity to become a national role model
• Earn prestige of being a Presidential-Award
recipient, if selected
 BIBILOGRAPHY
• http://www.nist.gov/baldrige/#
• WWW.YOUTUBE.COM
• WWW.SHARESLIDE.COM