A

Project Report
On

“Adoption of Cloud Computing by SMEs in emerging

markets (India)”
In partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION

-: GUIDED BY:- -: SUBMITTED BY:-

DR.MANISHA PANWALA Mr. CHIRAG KATHIRIYA
MBA (SEM-4)

-: SUBMITTED TO:-
Department of Business and Industrial Management,
VNSGU, Surat (2018-2020)
 Introduction

• Cloud computing is the on-demand availability of computer system resources especially

data storage (cloud storage) and computing power without direct active management
by the user. The term is generally used to describe data centers available to many users
over the Internet. Large clouds, predominant today, often have functions distributed
over multiple locations from central servers. If the connection to the user is relatively
close, it may be designated an edge server. Clouds may be limited to a
single organization (enterprise clouds), available to many organizations (public cloud).
• Cloud computing relies on sharing of resources to achieve coherence and economies of
scale.
• Advocates of public and hybrid clouds note that cloud computing allows companies to
avoid or minimize up-front IT infrastructure costs. Proponents also claim that cloud
computing allows enterprises  to get their applications up and running faster, with
improved manageability and less maintenance, and that it enables IT teams to more
rapidly adjust resources to meet fluctuating and unpredictable demand, providing
the burst computing capability: high computing power at certain periods of peak
demand.
 Cont’
• Though service-oriented architecture advocates "Everything as a
service" (with the acronyms EaaS or XaaS or simply aas), cloud-
computing providers offer their "services" according to different
models, of which the three standard models per NIST are
Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and
Software as a Service (SaaS). These models offer increasing
abstraction; they are thus often portrayed as layers in a stack:
infrastructure-, platform- and software-as-a-service, but these need
not be related. For example, one can provide SaaS implemented on
physical machines (bare metal), without using underlying PaaS or
IaaS layers, and conversely one can run a program on IaaS and
access it directly, without wrapping it as SaaS.
 Types of Service
• Infrastructure as a service (IaaS)
• Platform as a service (PaaS)
• Software as a service (SaaS)
• Mobile "backend" as a service (MBaaS)
• Function as a service (FaaS)
• Serverless computing
 Best Services offered by AWS are

 Amazon Elastic Cloud Compute (EC2)

• The Amazon EC2 service comes under the compute domain and it provides services that
help to compute workloads. Amazon EC2 web interface is used to reduce the expensive
physical servers by creating virtual machines. Also, they help in managing different features
of the virtual servers such as security, ports, and storage. Amazon EC2 is highly preferable
while creating a virtual server within a few minutes with just a few clicks according to the
user’s operating system conveniently. It offers resizable compute capacity in the cloud. This
helps a lot to focus more on the project rather than the server maintenance.
• 2. Amazon S3 (Simple Storage Service)
• Amazon S3 is categorized under storage domain that provides data storage over the
Internet services. Primarily, S3 stores data over the cloud in the form of objects. Amazon S3
stores the data with high security because of its improved infrastructure. The information is
distributed over different physical regions and has a high-quality integration. This prevents
the data from getting lost and helps to retrieve stored data irrespective of time and space
via the Internet. Amazon S3 is highly available so that users can access their data just by
one click with minimum or zero retrieving time.
 Cont’
3. Amazon Virtual Private Cloud (VPC)
 
• Amazon VPC falls under the Networking domain of AWS which is used to isolate the network infrastructure of
user’s computer. Every Amazon account holds a unique virtual network that protects the information from being
accessed by others. These networks are logically isolated from other virtual networks in AWS clouds. This makes
the user information risk-free in the AWS cloud.

4. Amazon CloudFront
 
• Amazon CloudFront represents the delivery domain that is used to deliver the content with great speed and
reduced latency. Amazon CloudFront is used to connect with other AWS services and to help the developers to
send the content to the end-users in a seamless manner. AWS CloudFront is managing all the users content in an
effective manner via the Global Content Delivery Service.

5. Amazon Relational Database Services (RDS)

• Amazon RDS comes under the Database domain of Amazon Web Services and is used to handle database related
workloads. The RDS helps the users to design and manage the relational database in the cloud which stores the
complex data of the infrastructure. Earlier RDs used to support MySQL and now it also supports Oracle, Microsoft
SQL, and MariaDB. It reduces the operational costs and leverages the database server from maintenance and
support
 Literature Review

• Cloud Infrastructure Market in India (2019 to 2024)

• source:
• (February 21, 2020 01:00 PM Eastern Standard Time
• DUBLIN--(BUSINESS WIRE--The "Cloud Infrastructure Market in India 2019” report has been added
to ResearchAndMarkets.com's offering.)
•  
• The cloud infrastructure market in India is estimated to expand at a compound annual growth rate CAGR
of ~23.61% during the forecast period (2019-2024) and will reach a value of INR 196.46 Bn by 2024.
• Cloud infrastructure refers to the back end components (servers, network devices, Ethernet switches, and
storage) that supports cloud computing services. Businesses across all industries are leveraging the
benefits of cloud infrastructure to enhance efficiency, Reduce server and storage costs, and incorporate
flexible work practices. Based on the deployment type, public cloud holds over 66% of the total market
share, in 2019.
• The growing adoption of new-age technologies such as Big Data, analytics, artificial intelligence (AI), and
the Internet of Things (IoT), along with favourable government initiatives are propelling the growth of the
Indian cloud infrastructure market. Government initiatives such as DigiLocker, MeghRaj, and Cloud vision
for India 2022, among others, have supported the growth of the cloud infrastructure market and
established India as a global hub for cloud computing, content delivery, and data communication services.
 Research Methodology

 
• ProblemStatement
• AProblemStatementshould fit the specifications and meet the standards set by the examining institution.
It should also provide clear link to the relevant literature and fresh insights into the chosen topic.
• The research question of this dissertation is defined as: What are the factors that influence the adoption
of Cloud Computing on SMEs in India with a specific focus on Amazon customers?
• The focus will be on Amazon’s customers from ICT segment in India. Theory of Cloud computing will be
reviewed to discuss what makes organisations adopted it.
•  
• Research objectives:
• Research objectives should be clear, specific statements that identify what the research process seeks to
achieve as a result of doing the research. Research questions also add an element of precision to research
questions. With this in mind, the researcher defines the following objectives:
• 1.To understand the reasons by which SMEs adopt cloud computing into their business.
• 2.To study the level of Adoption & Implementation of Amazon Cloud.
• 3. To identify the key factors before and after the purchase that drives a better adoption.
•  
•  
• Sampling plan:
• Sample size:
• 49
• Sample Unit:
• Consumers from different age groups, gender, locations, income Levels and educational backgrounds
• Sampling Method:
• Non-Probability Convenience Sampling
• Data Collection:
• Primary
• Nature of a population:
• All the employee of IT industry.
• Research Instrument:
• Questionnaire was used as a means of Data Collection and as a research instrument.
• The Questionnaire was mainly consisting of different kind of question which is as follow.
• Single Choice Question and Multiple-Choice Question
• Research Limitations :
• All the respondent are the employee from different IT industry I could take response from 49 employee.
• Tools:
• SPSS , Google Forms
DATA ANALYSIS
Cont’
Objective1 : To understand the reasons by which SMEs adopt cloud computing into their
business.

•  
•  
Objective2 : To study the level of Adoption & Implementationof Amazon Cloud.
Objective 3: To study the Post Purchase Evaluation.
 Conclusion

Cloud computing is a blessing to the mankind. It has the potential to deliver benefits to
India especially in SMEs sector. India is currently facing many economic challenges and
there is a lack of infrastructure, but they have been trying to prove their ability to place
it in global cloud computing map. It can also be seen from the primary and secondary
research that the successful adoption of cloud computing is possible if there is a proper
training, rewards and recognition among the employees. Amazon cloud services give
competition advantage to companies and their clients in this era, to fulfil this, Amazon
provides wide range of cloud services which are able to satisfy different requirements
with different implantation methods to their clients, the factors like total ROI and the
time it takes are dependable on different services and methods used by different
company.In cloud computing Amazon is becoming more strongest competitors satisfying
full to their customer and give a full of accepted service.It is crucial for organizations and
providers do what is necessary to help users to adapt, give them training and support
and in return make the employees use the system. Companies need to make it a part of
their business, not just a standalone solution. This study proves that cloud technology
will continue to grow in the future
THANK YOU