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ORS311T - Slides - Ch04 & Examples!
ORS311T - Slides - Ch04 & Examples!
Linear Programming
Models
Chapter 4
(p128 – 198)
Introduction
• This chapter covers more complex examples of
model formulation
• Steps:
1. Identify decision variables
2. Formulate the objective function
3. Develop the model constraints
• Remember: graphical analysis can only be done
when there are only 2 decision variables
4.1. A Product Mix Example
• World Series
• Super Bowl
• Final Four
... A Product Mix Example
•Decision
variables
• - sweatshirts, front printing
• - sweatshirts, front & back printing
• - T-shirts, front printing
• - T-shirts, front & back printing
... A Product Mix Example
•Objective
function
• The company’s objective function is to maximize
profit
• Maximize
... A Product Mix Example
•Model
constraints
• Time: 72 hours
7. Orange 65 0 0 1 52 1 1 0,40
• where
• - amount invested in municipal bonds
• - amount invested in certificate of deposit
• - amount invested in treasury bills
4.4. A Marketing Example
Exposure Cost
(people/ad or commercial) (R)
Television commercial 20 000 15 000
Radio commercial 12 000 6 000
Newspaper ad 9 000 4 000
… A Marketing Example
4.5. A Transportation Example
• Table 1 Table 2
Warehouse Supply (sets) Store Demand
1. Cincinnati 300 A. New York 150
2. Atlanta 200 B. Dallas 250
3. Pittsburgh 200 C. Detroit 200
TOTAL 700 TOTAL 600
• Table 3
From To Store:
Warehouse A B C
1 16 18 11
2 14 12 13
3 13 15 17
... A Transportation Example
•• The model consists of 9 decision variables,
representing the number of television sets
transported from each of the three warehouses to
each of the three stores:
• - number of televisions shipped from warehouse to
store
• where
and