4.

The pricing strategies of commercial bank

of Ethiopia

The following two major areas were mentioned to be the

target:
1.Assessing competitors environment. The bank has to see how it’s
competitors setting their price

2.Assessing general market change. The bank has to wash the

market change is looking like in respect to the customers’ economic
balance.
5. The bases for setting price in Ethiopia
commercial bank
Ethiopia commercial bank uses both, monetary pricing and non
monetary pricing
Momentary:
6.Opportunities and Threats of Ethiopian
commercial bank
• Opportunities; the followings were given as opportunities.
 Commitment of the government in promoting banking industry.

 Existence of high demand of product.

 Thanks to the increment of educated potential customers.

Involvement of banking habit of the society.

The largely introduction of banking benefits.

Opportunities and Threats of Ethiopian commercial Bank.

Threats: the below one were answered to be the threat of commercial

bank of Ethiopia.
 Competitional environment. Availability of competitors against company

 Lack of infrastructures.(telecommunication, electricity and software)

 lack of trusting; like in the customers due to the lack of know how about technology.

 Security problem. also lack of security lets customers pear and fill with lack of trusting that, any
security occurrences will result in lost of their properties because they do not know how.

Recession: traumatic shock of economic price as a result of uncertainty be it war, drought or any thing else