Social Media

Marketing
Hira Shakeel
8 Social Media
Marketing
Strategies
1. Identify Business Goals
2. Learn about your Audience
3. Research Competition
4. Do a Social Media Audit
5. Create a Content Strategy
6. Allocate Budget and Resources
Step 1. Identify Business Goals that align to business objectives
Step 2. Learn about your audience

When it comes to your target customer, you

should know things like:

● Age
● Location
● average income
● Typical job title or industry
● Interests

The key is to gather Data.

Step 3 & 4: Research Competition and do a social media audit

Platform #1: Youtube

Decide which networks to use
● Which networks does your target audience Platform #2: Whatsapp
use?
● How does your social media presence
Platform #3: LinkedIn
compare to the competition?

Platform #4: Facebook

Platform #5: Instagram

Most Important Element:
Outsourcing!!! Platform #6: Twitter

Platform #7: Pakistan’s Selling Sites E.g

http://www.tradekey.com.pk/tarpaulins.htm
Step 5: Create Content Strategy

Platform #2: Whatsapp

Platform #1: Youtube
Goal: Efficient maintenance of Afia Noor’s
Goal: Increase Subscribers
Business Account
Solutions:
1. Upload Long Videos. Longer videos rank
Solutions:
1. Interact with audience: Post Stories of
better in YouTube’s search results
Product Launching etc. Give updates
2. Add a Branding Watermark to your videos
2. Quick Replies
so it’s easier for people to subscribe.
3. Share Facebook and Instagram profile
3. Youtube Video Advertising

Cost Allocation Cost Allocation

● Free
● Youtube Video Advertising Costs starting
from $10/day.
● Offers Available: Get $100 credit after
spending $50
Step 5: Create Content Strategy

Platform #4: Facebook

Platform #3: LinkedIn
Goal: Increase Followers and Promote the
Goal: Increase Connections and Improve
brand
Visibility in Search
Solutions:
Solutions:
1. Content Marketing
1. Advertise the linkedin page.
2. Word of Mouth
2. Speak Directly to Prospects
3. Facebook/Instagram Linked promotion
3. Keep the page update
4. Video Advertising. Buy video adds

Cost Allocation
Cost Allocation
Linkedin Premium Business: $50/month to see Buy Video Ads at any Budget.
insights.
Step 5: Create Content Strategy

Platform #4: Instagram

Goal: Increase Followers and Improve
Content
Solutions:
1. Regular posting of content and stories to
engage audience. Post all products with eye
catching headings.
2. Instagram Ad Promotion
3. Promotion by official pages

Cost Allocation
$10 for 12,000 reach.
Varies According to your reach.
Step 5: Create Content Strategy

Platform #4: Pakistan’s Selling Sites

Platform #6: Twitter
Goal: Improve brand recognition by posting
Goal: Keep the business world updated
about your product
Solutions:
1. Post regularly about product launch.
For Example:
2. Keep the account active
http://www.tradekey.com.pk/tarpaulins.htm

Cost Allocation
Minor Costs/ Free
Step 6. Allocate Budget Resources

Available Budget: Platform Details January

1. January US$1000 Prices
2. February: US$5000
Youtube 15 days of advertising $50

1. Allocate Budget to Youtube, Facebook, and Facebook Buy at any budget (10- $75-
15 days) $100
Instagram Advertising.
2. Reach out to influencers Instagram 1 lakh reach $100

3. Reach out to bloggers

Price Varies:
4. Reach out to Official Instagram Pages
Estimated Cost for Blogs: $150-200
5. Post Testimonials on Website - Free
Estimated Influencers Cost: Nano-
influencers: $10–$100 per post
Micro-influencers: $100–$200 per post