BANGALORE INSTITUTE OF

TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES

PRESENTATION ON URBAN PODS
SUBJECT: PROJECT APPRAISAL PLANNING CONTROL
SUBJECT CODE: 18MBAFM306
PRESENTED TO: SUJATHA S. L PRESENTED BY
(ASSITANT PROFESSOR) ABHAY
1BI19MBA01
URBAN PODS
 I. EXECUTIVE SUMMARY

• Purposes and business models

• Product and Service

• Target Market

• Management

• Marketing and Sales

 II. PRODUCT AND SERVICE

1.Product

• Product Description

• Reserve

2.Service

• Basic Service

• Outplacement Services

3.Our advantages
 I I I . MARKET DEMAND ANALYSIS

1.Introduction of market
2.External environment analysis and target market analysis

• External environment analysis(PESTLIED analysis method ）

• Target market analysis
3.Certain target market analysis (Maharashtra)
4.Consumption limitations
5.Similar industry analysis
• Ordinary hotel
• Youth hostel
• Ordinary capsule hotel
• Our Urban pod
6.Industry operation analysis
• Foreign operation analysis
• Domestic operation analysis
7.The summary of the market prospect
 IV. MARKETING AND SALES

1.Marketing plan

2.Marketing strategies

• Product positioning

• Multi-tiered marketing strategies

• Marketing Methods

3.Cooperative partner

4.Market connections

5.Social assessment
 V. BUSINESS ORGANIZATION AND MANAGEMENT

1.Organizational structure

• Introduction of the organizational structure

• Function of each Department

2.Ownership information

3.Management Model
 VI. SWOT ANALYSIS

1.Analysis of Strength & Weakness

• Strength

• Weakness
2.Analysis of Opportunity & Risk
• Opportunities
• Risks
3.Assessment of the overall risk situation
VII. FINANCIAL PLANNING
 CONCLUSION

•  No matter the reason urban pods are a cheap way to spend your time.
• Even though your room is small you get an amazing experience for a small
price!