Word of Mouth from Satisfied Customers

1. Ubers growth is driven substantially by word of mouth.

• Ease of use.
2. Uber relies almost exclusively on word of mouth, spending virtually
nothing on marketing.
3. For every 7 Uber rides, word of mouth generates a new Uber user.
4. Word of mouth is as much today’s growth engine as it was in early
days
Leverage Distinct Growth Opportunities
• Uber has also leveraged some real life situations to spur growth,
referred to as “accelerants.”
• These accelerants indicate a concentrated, temporary need for Uber’s
services. These include:
• Restaurants and Nightlife, Holidays and events, Weather, Sports .
• Special events and holidays also provide an opportunity to showcase
Uber’s model.
Benefits for Uber Drivers
• Uber transform the experience for both riders
and the drivers.
• Uber doesn’t employ drivers
• This arrangement can bring in more than $500 a
day.